Angela Johnson: Event Coordinator in Dana Point, CA

Receive, process, and write BEO’s for all semi private events. Guiding clients through event planning process. Contacts include destination management groups. Contributor/ Admin to Instagram Facebook accounts and Website. Writer and editor of monthly winery newsletter, events kit, and all catering menus. Responsibilities are executed during scheduled shift hours and as owner delegates in order of importance. As Team lead responsibilities include monitoring staff concerns or misconduct, opening, , jointly overseeing consistency in staff training and service standards.

Monthly visits to Rusty, Del Mar location. Working directly with the owner to identify goals and objectives. These include being responsible for reflowing the floor to reflect the proper assortment for the current season and customer demographic.

Proven effectiveness in growing social media followings through media and marketing development. New account acquisition. Utilizing communication skills to capture and retain business for existing venues. Working closely with the founder of The Venues Manager to identify primary long term growth opportunities. Support in writing contracts and banquet event orders. On site event management and support. Main venue serviced, Rancho Capistrano Winery

Maintained 18 key accounts on a routine basis and 15 additional accounts seasonally across the state of CA. Successfully increased brand footholds through partnerships with in-house sales and key points of contact at the account level. Developed seasonal directives to be executed by peers and accounts including product use guidelines, seasonal training guides, and mannequin dress. Assisted with seasonal assortment planning for Key Accounts. Direct communication with senior level management relaying marketplace insights.

Maintained 28 specialty accounts on a routine basis and 13 additional accounts seasonally across broad territories. Successfully increased brand footholds through partnerships with in-house sales and key points of contact at the account level. Initiated use of specific social media accounts to further develop brand foothold and identity in the marketplace. Active participant on depart- ment blog, sharing insights from the retail marketplace with internal teams.