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Business Development

Accounting & Finance

Dynamic and result-focused business development professional with 15 years leadership experience in deploying
new business models, expanding channels, formulating effective go-to-market strategies and driving market awareness. Possess clear evidence of achievement in areas such as lead generation, marketing, sales, profit maximization, customer retention and revenue generation. Able to unlock promotional opportunities through effective & collaborative business relationships with key customers. Exceptional communication and strong leadership skills to effectively resolve problems and provide superior customer service.

• Prospect for new clients, present proposal of services, and negotiate terms with client
• Create business strategy for each client and adhere to client budget
• Develop and implement traditional and digital marketing strategies such as media planning, advertising campaigns, internal and external communication, and sponsorships to increase brand visibility for Clients
• Acted as liaison between clients, events, fashion shows, vendors, and media
• Develop new company websites using WordPress, Website Builder and Shopify. Setup google analytics and AdWords pages
• Grew social media platform for client by 50% in one year by increasing followers and utilizing industry influencers
• Manage collateral design and printing with graphic designers using Adobe Cloud
• Revitalize company image with in-store promotions, collateral materials, and strategic events
• Negotiate with DIFFA (Design Industries Foundation Fighting AIDS) to showcase Clients original jacket design in Annual fashion show and auction. Provided press release and photos to media

• Responsible for growing a territory of 48 National Accounts by managing sales and marketing
• Developed a strategic business plan that turned around a failing territory by increasing territory sales and brand
exposure by 15%
• Monthly business review with accounts on current business, instore sales and visual opportunities
• Create and support in-store marketing incentives for new store openings, new product launches, and seasonal events
• Execute all visual merchandising per account, floor moves and seasonal planogram updates
• Present extensive product knowledge trainings through regional and in-store seminars
• Negotiate for optimal space and location and maximize all visual opportunities within each account
• Manage inventory of back stock and product reordering to meet the demands of the customer
• Contributed to new launch of Men's Jewelry for Bulova by installing new product and training accounts on key selling points
• Strategize with Account Management on marketing incentives, new product launches, events, and to drive Bulova sales
• Build and maintain strong account relationships with all levels of Management and National Corporate Directors with weekly communication

National Accounts Sales & Merchandising Specialist

• Managed New Hire Flight Attendant uniform program for Delta Airlines. Oversee all project activities to include client's uniform website, sales processed, uniform distribution, custom uniform orders, inventory control, and on-site training
• Conducted annual training seminars for Airline uniform team on Lands' End garment fit and function, sizing, dress code guidelines, and compliance requirements per airline regulations
• Managed over 2400 uniform orders from date orders are placed until each candidate receives all required uniform pieces.
• Daily interaction with chief staff/management at the airline regarding the new flight attendant uniform program
• Creatively solved problems through Lands' End internal teams, utilizing Salesforce, and with airline's Uniform Manager
• Participated in weekly stand up meetings at client headquarters with all levels of management.
• Contributed to client uniform launch date by allocating garments per global fit events, Lands' Ends expert at designated uniform fittings, allocate uniforms for photo shoots, graduation and media exposure
• Represented Lands' End at National Trade Shows, preshow contact and on-site booth logistics for setup and tear down, present uniform division to current and new customers, process orders, and add new customers for uniform program
• Provided New Hire Flight Attendant uniform program for Southwest Airlines. Adhere to airline dress code regulations. Conducted uniform fittings, process sales orders, inventory control, and distribute uniforms
• Worked with National Accounts ranging from $250 thousand - $60 million in revenue

National Accounts Project Advisor

• Planned and executed corporate seasonal selling events with Store Management and Account Executive
• Partnered with Store Management to review current business, inventory, in-store sales opportunities, and visual standards
• Increased brand exposure by educating customer on certified organic products, benefits, and product demonstrations
• Exceeded sales goals at events and focus days by 10%
• Negotiated with stores on allocated locations and product exposure to maximize sales
• Conducted training with Store Management and staff on individual product knowledge and selling points
• Traveled weekly to account doors at Ulta (Dallas/Ft. Worth, San Antonio, Austin and East Texas)

Organic Skincare Specialist

• Directed brand management, in-store events, product launches, and seasonal updates
• Developed new clients and built business by educating customers on skin care line
• Enhanced brand exposure by creating tailored skin care regimen and providing skin care demonstrations on clients
• Increased sales per door by 15% for each quarter. Adjusted inventory to meet the needs of the business per account
• Partnered with Store Management to review current business, in-store sales opportunities, and visual standards
• Weekly in-store visits to include (Ulta, Nordstrom, Macy's, Sephora and Dillard's)

Brand Specialist

• Produced and executed yearly Annual Fundraiser Luncheon with attendance of over 650 to include event food, fashion show, AV, budget, volunteers, media presence, marketing, event collateral, sponsor party, and sponsorships
• Increased sponsorships and attendance by 10 % the first year of producing Annual Luncheon
• Promoted Attitudes & Attire's in the community by implementing over 25 strategic events a year
• Developed strong relationships with public relations agencies, local newspapers, and media outlets
• Identified, proposed, led, developed, implemented, and maintained a proactive digital and social media presence (Facebook, LinkedIn, Twitter, and YouTube) to increase exposure
• Created email blasts, quarterly E-newsletter, and event marketing through Constant Contact
• Designed and maintained new company website with marketing firm for increased web presence
• Wrote, edited and distributed all communications, including press releases, newsletters, and social media platforms
• Partnered with apparel and skin care manufacturers for in house boutique stock from (Ming Wang, Mary Kay, Fossil, Clotheshorse Anonymous, Philosophy, Stila, Sephora, and Eileen Fisher)
• Implemented new volunteer handbook, training manual and increased volunteer base by 80% to 600 active volunteers
• Presented to executives at fortune 500 corporations, community outreach meetings and events on A&A mission to increase sponsorships and marketing presence

Director of Marketing & PR

• Implemented new Merchandise Coordinator program in the US with Regional Colleague and VP of Sales to include in-store program training material, merchandising standards, seasonal team training seminars and handbook
• Managed retail operations, merchandising, staffing, training, budgeting, planning, accounting and inventory
• Achieved 30% Increase in revenue through events, adjusting inventory demands, and product assortment
• Responsible for growing Nygard business across 120 account doors and managing 15 million in inventory
• Created and supported in-store marketing incentives related to new store openings, new product launches, fashion shows, and seasonal events
• Recruited and supervised 4 regional merchandisers and 10 Nygard Specialist to maximize sales growth statewide
• Collaborated with my team to develop individual action plans, achieve profit goals, inventory turn and gross margin for each store to meet business goals and KPI
• Developed strong relationships with all levels of management and key personnel to develop sales and marketing plans to sell through merchandise and increase brand exposure
• Managed seasonal layout for photo shoots, planograms, and in-store marketing collateral with National Buying office
• Executed and set up seasonal Market/Trade Shows to present clothing line to Store Buyers in Dallas and NYC
• Planned and organized five-day Personal Appearance for Peter Nygard within Dillard's stores in the Dallas/Ft. Worth Metroplex and Houston (Store Tours, Fashion Show, Press Meetings, Television Appearance, and Celebration Party)

Regional Retail Development Manager Texas

Find out detailed information about Angelina Valencia, Business Development in Dallas

Angelina Valencia: Business Development in Dallas

Angelina Valencia

Marketing & PR

Bulova

Lands' End

Juice Beauty, Inc

Philosophy Skin Care

Attitudes & Attire

Nygard International

Northwood University

Northwood University