Angelina Valencia: Business Development in Dallas

• Prospect for new clients, present proposal of services, and negotiate terms with client • Create business strategy for each client and adhere to client budget • Develop and implement traditional and digital marketing strategies such as media planning, advertising campaigns, internal and external communication, and sponsorships to increase brand visibility for Clients • Acted as liaison between clients, events, fashion shows, vendors, and media • Develop new company websites using WordPress, Website Builder and Shopify. Setup google analytics and AdWords pages • Grew social media platform for client by 50% in one year by increasing followers and utilizing industry influencers • Manage collateral design and printing with graphic designers using Adobe Cloud • Revitalize company image with in-store promotions, collateral materials, and strategic events • Negotiate with DIFFA (Design Industries Foundation Fighting AIDS) to showcase Clients original jacket design in Annual fashion show and auction. Provided press release and photos to media

• Responsible for growing a territory of 48 National Accounts by managing sales and marketing • Developed a strategic business plan that turned around a failing territory by increasing territory sales and brand exposure by 15% • Monthly business review with accounts on current business, instore sales and visual opportunities • Create and support in-store marketing incentives for new store openings, new product launches, and seasonal events • Execute all visual merchandising per account, floor moves and seasonal planogram updates • Present extensive product knowledge trainings through regional and in-store seminars • Negotiate for optimal space and location and maximize all visual opportunities within each account • Manage inventory of back stock and product reordering to meet the demands of the customer • Contributed to new launch of Men's Jewelry for Bulova by installing new product and training accounts on key selling points • Strategize with Account Management on marketing incentives, new product launches, events, and to drive Bulova sales • Build and maintain strong account relationships with all levels of Management and National Corporate Directors with weekly communication

• Managed New Hire Flight Attendant uniform program for Delta Airlines. Oversee all project activities to include client's uniform website, sales processed, uniform distribution, custom uniform orders, inventory control, and on-site training • Conducted annual training seminars for Airline uniform team on Lands' End garment fit and function, sizing, dress code guidelines, and compliance requirements per airline regulations • Managed over 2400 uniform orders from date orders are placed until each candidate receives all required uniform pieces. • Daily interaction with chief staff/management at the airline regarding the new flight attendant uniform program • Creatively solved problems through Lands' End internal teams, utilizing Salesforce, and with airline's Uniform Manager • Participated in weekly stand up meetings at client headquarters with all levels of management. • Contributed to client uniform launch date by allocating garments per global fit events, Lands' Ends expert at designated uniform fittings, allocate uniforms for photo shoots, graduation and media exposure • Represented Lands' End at National Trade Shows, preshow contact and on-site booth logistics for setup and tear down, present uniform division to current and new customers, process orders, and add new customers for uniform program • Provided New Hire Flight Attendant uniform program for Southwest Airlines. Adhere to airline dress code regulations. Conducted uniform fittings, process sales orders, inventory control, and distribute uniforms • Worked with National Accounts ranging from $250 thousand - $60 million in revenue

• Planned and executed corporate seasonal selling events with Store Management and Account Executive • Partnered with Store Management to review current business, inventory, in-store sales opportunities, and visual standards • Increased brand exposure by educating customer on certified organic products, benefits, and product demonstrations • Exceeded sales goals at events and focus days by 10% • Negotiated with stores on allocated locations and product exposure to maximize sales • Conducted training with Store Management and staff on individual product knowledge and selling points • Traveled weekly to account doors at Ulta (Dallas/Ft. Worth, San Antonio, Austin and East Texas)

• Directed brand management, in-store events, product launches, and seasonal updates • Developed new clients and built business by educating customers on skin care line • Enhanced brand exposure by creating tailored skin care regimen and providing skin care demonstrations on clients • Increased sales per door by 15% for each quarter. Adjusted inventory to meet the needs of the business per account • Partnered with Store Management to review current business, in-store sales opportunities, and visual standards • Weekly in-store visits to include (Ulta, Nordstrom, Macy's, Sephora and Dillard's)

• Produced and executed yearly Annual Fundraiser Luncheon with attendance of over 650 to include event food, fashion show, AV, budget, volunteers, media presence, marketing, event collateral, sponsor party, and sponsorships • Increased sponsorships and attendance by 10 % the first year of producing Annual Luncheon • Promoted Attitudes & Attire's in the community by implementing over 25 strategic events a year • Developed strong relationships with public relations agencies, local newspapers, and media outlets • Identified, proposed, led, developed, implemented, and maintained a proactive digital and social media presence (Facebook, LinkedIn, Twitter, and YouTube) to increase exposure • Created email blasts, quarterly E-newsletter, and event marketing through Constant Contact • Designed and maintained new company website with marketing firm for increased web presence • Wrote, edited and distributed all communications, including press releases, newsletters, and social media platforms • Partnered with apparel and skin care manufacturers for in house boutique stock from (Ming Wang, Mary Kay, Fossil, Clotheshorse Anonymous, Philosophy, Stila, Sephora, and Eileen Fisher) • Implemented new volunteer handbook, training manual and increased volunteer base by 80% to 600 active volunteers • Presented to executives at fortune 500 corporations, community outreach meetings and events on A&A mission to increase sponsorships and marketing presence

• Implemented new Merchandise Coordinator program in the US with Regional Colleague and VP of Sales to include in-store program training material, merchandising standards, seasonal team training seminars and handbook • Managed retail operations, merchandising, staffing, training, budgeting, planning, accounting and inventory • Achieved 30% Increase in revenue through events, adjusting inventory demands, and product assortment • Responsible for growing Nygard business across 120 account doors and managing 15 million in inventory • Created and supported in-store marketing incentives related to new store openings, new product launches, fashion shows, and seasonal events • Recruited and supervised 4 regional merchandisers and 10 Nygard Specialist to maximize sales growth statewide • Collaborated with my team to develop individual action plans, achieve profit goals, inventory turn and gross margin for each store to meet business goals and KPI • Developed strong relationships with all levels of management and key personnel to develop sales and marketing plans to sell through merchandise and increase brand exposure • Managed seasonal layout for photo shoots, planograms, and in-store marketing collateral with National Buying office • Executed and set up seasonal Market/Trade Shows to present clothing line to Store Buyers in Dallas and NYC • Planned and organized five-day Personal Appearance for Peter Nygard within Dillard's stores in the Dallas/Ft. Worth Metroplex and Houston (Store Tours, Fashion Show, Press Meetings, Television Appearance, and Celebration Party)