Experienced Amazon Product Manager skilled in managing a portfolio of 450 ASINs, consistently delivering successful
product launches, optimizing PPC campaigns, and achieving a 25% revenue growth. Expertise in CRO, SEO, and
keyword research led to a notable 5% increase in conversion rates, while meticulously managing PPC spending saved
the company over $30K.

Private label Amazon Seller
?   Monitored portfolio of over 450 ASINs with 25 successful new launch ASINs
?   Oversaw PPC campaigns with $40K+ monthly budget to validate new targets, analyse performance, and optimize bids
?   Assessed marketing and sales data from 30+ data points to build better strategies for each SKU
?   Boosted conversion rate by 5% through copywriting with keyword research and proofreading
?   Increased revenue by 25% through CRO, keyword research, SEO and collating customer reviews and competitors
?   Reduced wasteful PPC spending by $30K+ through A/B experimentation with listings, and Amazon promotion and advertising strategies

Amazon Product Manager

Entertainment Media Company
?   Remodelled data sharing system for the development of a more efficient workflow
?   Compiled 5000+ data points for content database development
?   Created and Redesigned 4+ tools to ensure seamless flow of work among entry level employees
?   Explained 50+ prospects about the company and its offerings
?   Presented suggestions and feedback to the CEO on improvements and enhancements which improved the overall satisfaction score by 12%
?   Mentored and Supervised a team of 5 Campus Ambassadors to increase app downloads and outreach

Business Development & Campus Ambassador Manager

Distribution & Retail
?   Organized and executed the planogram within BDA compliance for Dubai stores, resulting in an increase of sales by 10%
?   Investigated daily sales reports to identify new sales opportunities
?   Analysed past sales data and developed forecasts for future sales periods, resulting in more accurate budgeting and an increase in profits by 8%
?   Collaborated with the sales team to ensure all products were properly mapped and accounted for
?   Conducted customer mapping for a division of Choithrams, increasing efficiency and accuracy
?   Assisted 2 sales teams with product presentations and demonstrations during B2B sales

Sales and Marketing Intern

HVAC Industry
?   Conducted primary research to understand unmet needs and product gaps in their acoustic solutions' product line
?   Utilized SWOT analysis to assess strengths, weaknesses, opportunities, and threats in order to make recommendations for the product line
?   Identified the top companies in the market for in-depth analysis and identifying key areas of opportunity
?   Surveyed 700+ customers and organized 5+ focus groups to assess customer satisfaction with current products
?   Analysed data from over 1,000 customers to identify areas for improvement in products
?   Formulated innovative marketing strategies that catered to latent demand

Market Research Analyst

Find out detailed information about Anisha Kandoi,  in Shillong

Anisha Kandoi: in Shillong

Anisha Kandoi

Eastern Hill University

Institute of Management Technology