Anisha Kandoi: in Shillong

Private label Amazon Seller ? Monitored portfolio of over 450 ASINs with 25 successful new launch ASINs ? Oversaw PPC campaigns with $40K+ monthly budget to validate new targets, analyse performance, and optimize bids ? Assessed marketing and sales data from 30+ data points to build better strategies for each SKU ? Boosted conversion rate by 5% through copywriting with keyword research and proofreading ? Increased revenue by 25% through CRO, keyword research, SEO and collating customer reviews and competitors ? Reduced wasteful PPC spending by $30K+ through A/B experimentation with listings, and Amazon promotion and advertising strategies

Entertainment Media Company ? Remodelled data sharing system for the development of a more efficient workflow ? Compiled 5000+ data points for content database development ? Created and Redesigned 4+ tools to ensure seamless flow of work among entry level employees ? Explained 50+ prospects about the company and its offerings ? Presented suggestions and feedback to the CEO on improvements and enhancements which improved the overall satisfaction score by 12% ? Mentored and Supervised a team of 5 Campus Ambassadors to increase app downloads and outreach

Distribution & Retail ? Organized and executed the planogram within BDA compliance for Dubai stores, resulting in an increase of sales by 10% ? Investigated daily sales reports to identify new sales opportunities ? Analysed past sales data and developed forecasts for future sales periods, resulting in more accurate budgeting and an increase in profits by 8% ? Collaborated with the sales team to ensure all products were properly mapped and accounted for ? Conducted customer mapping for a division of Choithrams, increasing efficiency and accuracy ? Assisted 2 sales teams with product presentations and demonstrations during B2B sales

HVAC Industry ? Conducted primary research to understand unmet needs and product gaps in their acoustic solutions' product line ? Utilized SWOT analysis to assess strengths, weaknesses, opportunities, and threats in order to make recommendations for the product line ? Identified the top companies in the market for in-depth analysis and identifying key areas of opportunity ? Surveyed 700+ customers and organized 5+ focus groups to assess customer satisfaction with current products ? Analysed data from over 1,000 customers to identify areas for improvement in products ? Formulated innovative marketing strategies that catered to latent demand