Ann Nelson: in Lomita, CA

Manage direct marketing (direct mail and email marketing) campaigns for American Honda Motor Co., Inc. - Honda and Acura. Oversee project teams during the development, production, and quality assurance of consumer direct marketing deliverables in the areas of project management, program administration, web/database deliverables, consumer direct mail print creative, consumer email, A/B testing, digital marketing and other areas. Manage the direct marketing portion of the dealer communication projects, i.e. field & dealer communications: working with other agency counterparts to provide the direct marketing and email marketing communications. Author and maintain standard process documentation for the project team and client. Quality control each project from beginning to end. Develop and manage the timeline of deliverables for the projects or changes for the client, and monitor the project status, ensuring the projects stay on schedule. Develop and update action items/issues log; while addressing and documenting issues and oversee resolution. Conduct regularly scheduled status meetings from pre-launch through program launch, and ongoing programs, with client and internal teams. Manage overall project financials through preparation of SOW; project pro-forma; monitoring project expenses; and participating in monthly financial reviews. Participate in the periodic review of project performance to evaluate progress toward client objectives, the general solution effectiveness, and internal project team performance. Serve as the main client contact point regarding systems and operational issues, escalations, concerns and responses.

Create direct response and digital marketing strategies/plans for clients to achieve their marketing goals, and internally to promote the agency. Evaluate campaign results against business objectives. Generate new business by tracking down leads and working with prospects. Publish online newsletters. Manage email marketing, webinar and social media campaigns. B2B & B2C Clients: Financial & investments, healthcare, retails, restaurants, fundraising, online newsletters, etc.

Manage direct marketing advertising campaigns from beginning to end: presentation, research, database management, strategic planning, client liaison, order-entry, order-trafficking, billing, vendor management and office management. B2C Clients: Automotive, automotive aftermarket, healthcare, health & wellness, art galleries, retails, restaurants, etc.

Facility management - point person of contact with the building/leasing office Create sales forecast, market projection reports, presentation, and any project support as assigned by Regional Vice President. Arrange travel plans/itineraries and process Travel & Expense reports for Regional VP. Monitor/track Regional VP's calendar and activities. Arrange meetings, conferences, conference calls, corporate events, etc. Communicate with high level managers in outer offices/affiliates/partners. Maintain a level of standards and procedures within the office. Perform Human Resource functions in the West region (Los Angeles, San Francisco, and Seattle offices). Work in conjunction with the Human Resources department in New York headquarter. Directly hire, train and supervise Los Angeles office receptionist/ administrative assistant and general clerical staff. Control budget and maintain inventory of office supplies.

Create reports and presentations for pre-sell positioning of the represented markets and cable advertising industry. These include multi-market sales packages, new business pitches, research data (CPP submissions) and promotional concepts for advertising agencies. Create multi-market cable advertising plans for clients, including automotive, travel & tourism, healthcare, multicultural, etc. Analyze quantitative and qualitative research data (CMR media expenditure, Nielsen, MRI, and Scarborough) and perform media mathematics to support sales and marketing decisions. Act as a liaison with the cable network partners on network promotions, special events and cable programs. B2B & B2C Clients: Automotive, movie studios, financial & investments, healthcare, retails, restaurants, political, etc.

Supervise Sales Assistants to complete booking orders and order transmissions. Assist Sales Support Supervisor.

Manage advertising campaigns from beginning to end by working in liaison with clients, vendors and every department in the advertising agency. Scope of responsibilities: product launch, packaging, product life cycle, creative, media planning/buying, graphic, integrated marketing, etc. Play key roles in developing advertising campaigns: select media, implement creative ideas, propose research and control advertising execution, i.e. timing, budget and quality. B2C Client: Unilever