Anna Chastain: Digital Marketing Coordinator - Full Time in Pickens, SC

* Utilizes marketing analytics on platforms such as Google Analytics and Google Search Console to curate marketing content for target audiences * Creates and implements branding and creative standards for Lake Hartwell Country * Promotes local attractions, natural resources, and local businesses of Anderson, Oconee, and Pickens counties to potential tourists in a sustainable way * Creates marketing content including but not limited to; email marketing newsletters, social media ads, digital ads, and website articles and itineraries * Maintain relationships with stakeholders associated with regional tourism including local business owners, state parks, politicians of various levels, local chambers, and local CVBs

* Utilizes marketing analytics on platforms such as Google Analytics and Google Search Console to curate marketing content for target audiences * Promotes local attractions, natural resources, and local businesses of Anderson, Oconee, and Pickens counties to potential tourists in a sustainable way * Creates marketing content including but not limited to; email marketing newsletters, social media ads, digital ads, and website articles and itineraries * Designs digital and print ads of various sizes for statewide and national publications * Manages and creates content on social media platforms including Facebook, Instagram, Twitter, and Pinterest * Maintain relationships with stakeholders associated with regional tourism including local business owners, politicians of various levels, local chambers, and local CVBs

* Designed a Scenic Road Map brochure that is distributed throughout local visitor's centers and the South Carolina Welcome Centers * Create print ads of various sizes for statewide and national publications * Attended various local events to man an information table about the Lake Hartwell Country area

* Engaged with customers on a daily basis regarding bill payments and account status * Interacted with a diverse range of the public

* Assisted in operations for the annual Blue Ridge Fest through tasks including taking photographs and aided in merchandise sales * Coordinated VIP services for corporate sponsors * Communicated with corporate sponsors and charities to arrange times and meeting places to present checks to the charities from Blue Ridge Fest * Developed content for a monthly employee newsletter including articles and photographs