Creative Director

Creative & Design

Creative studio serving creative business owners around the world through brand design,
content creation, and creative direction
•	Partnered with California State University - Channel Islands on $59,000 video
advertisement campaign as part of their Channel Your Success Strategic Initiative, a
retention and equity campaign. Produced marketing films in collaboration with the
Academic Affairs and Recruitment department and Student Academic Success and Equity department; built storytelling that was more closely aligned with the new
university rebrand. Managed full-cycle production from writing, design, to distribution
•	Produced brand video and product photography; curated content for Kickstarter
campaign for MUi Pet, an innovative pet leash company, which resulted in a viable
proof of concept and a test trial for advertisement. Reduced cost-per-click from $3/lead to $1/lead on social media advertisements. Developing website and social media
content strategy for MUi as part of phase ii in their launch campaign
•	Designed dozens of brand identity and content which has converted into ideal
connections and projects aligned with the goals of creative entrepreneur clients
including jewelry designers, photographers, videographers, fine art artists, performing
artists, and other creative product-based businesses


Relevant skills: Creative direction, art direction, end-to-end project management, business
development & sales, campaign management, interpersonal communication, visual storytelling,
graphic design, website design, copywriting, photography, cinematography, concept to pitch
Creative Director   Graphic Designer   Photographer/Filmmaker
WORK EXPERIENCE

Washington media production firm focused on wedding cinematography and photography
•	Increased year-over-year revenue by an annual median of +80% through social
media marketing, referrals, and returning clients
•	Produced over 60 emotional, touching films for couples with compelling
storytelling
•	Managed multiple vendors and contractors to whom we outsourced work or
collaborated with through our project cycle
•	Oversaw end-to-end production cycle for all videos and photography from the first interaction to the final delivery
•	Planned and hosted viewing dinner events for each of our clients as part of going above and beyond in customer experience

Relevant skills: Creative direction, art direction, customer service, visual storytelling,
production cycles, vendor and team management, event planning, customer experience,
sales, marketing, full cycle production, interviewing and hiring

startup that specialized in creating a one-stop web creation tool for clients of credit card
processing companies
•	Researched and analyzed markets of 35 industries; created B2B/B2C visual and written
content marketing for website templates serving global clients alongside CEO
Relevant skills: Content marketing, copywriting, visual storytelling, website design, image
licensing, market research, interpersonal communication

Tech

Tech startup that created a social network app for 45,000 people to meet using avatars
•	Doubled user numbers and increased download rate by 500% for social network
application and retention through marketing campaigns, management of multiple
teams, user relations, cross-influencer campaigns, growth hack marketing, working
directly with CEO and COO of the company

Relevant skills: Growth hacking, retention management, customer service, user
management, team management, leadership, C-level engagement, influencer marketing,
interpersonal communication, de-escalation and conflict management

Digital Community Manager

Find out detailed information about Annie Tran, Creative Director 

Annie Tran: Creative Director

Annie Tran

Seattle University

University of Washington