Anthony Helf: Maniacal Focus on Customer / Operations Executive | Integrations / Lean | Private Equity Portfolio | US / Mexico / Asia | Consumer Products / Industrials | in Santa Barbara, California
Anthony Helf
Maniacal Focus on Customer / Operations Executive | Integrations / Lean | Private Equity Portfolio | US / Mexico / Asia | Consumer Products / Industrials |
Santa Barbara | US
Interests
Camping
Running
Reading
Hiking
Industries
Golf
Lifestyle
Moto & Powersports
Outdoor
Snow
Surf
Work experience
AJH Operations Excellence Consulting
Operations Executive | 01/2021 - Current
Fractional or Project specific executive who focuses on quickly identifying opportunities and implementing solutions resulting in significant Value creation. Typical improvements are dramatic productivity, speed to market and working capital increases. Client Results:
▪ Implemented S&OP process for a $100M public cannabis client resulting in on-time deliveries increasing from 74% to 90% and inventory turns increasing by 3-fold. Identified automation opportunities resulting in $1.3M of annual savings
▪ Designed and implemented a pick-pack-ship distribution cell that reduced lead-times by 76% for a commercial tent manufacturer
▪ Spearheaded a plant optimization initiative for a PE owned industrial products manufacturer. Pilot cell increased output 3x.
▪ Led Lean throughput initiatives including multiple Kaizens for 2 Value Streams representing 50% of Sales for a PE owned Consumer Products Manufacturer. Increased productivity 63%
▪ Project manager for a 3PL selection initiative for an outdoor sporting goods manufacturer
NewBasis
President | 04/2023 - 03/2025
• Grew EBITDA from 17% to 23% in year 1 (+74%) while increasing revenue 26%
• Oversaw location selection and stand up of 125K SF 2nd plant tripling capacity via process redesign and automation
• Transformed legacy organization by upgrading talent, implementing stage gate PDP, ISO9001 best practices and standardizing processes resulting in On-Time-Delivery > 93% and first pass yield > 98%
K&N Engineering
Chief Operating Officer | 05/2017 - 02/2020
Led Operations for this Goldman Sachs Private Equity portfolio 880 employee company. Results:
▪ Oversaw supply chain network initiative to support revenue growth of 125%. Solution was a global 2 manufacturing/5 DC site solution which included a new 525K SF build-to-suit Dallas facility.
▪ Spearheaded tariff mitigation, SKU rationalization and vendor consolidation project resulting in $7M of identified savings.
▪ Guided the hiring of China based sourcing team including implementation of vendor scorecards,
evaluation of existing vendor base and selection of new suppliers.
▪ Oversaw 3PL selection process for Dallas DC. Implementation resulted in > 98% order fulfillment
rate at start up.
Burton Snowboards
Vice President Global Operations Channel Islands Surfboards | 04/2007 - 04/2017
▪ Oversaw all design/development aspects of a 35K SF brownfield factory vertically integrating manufacturing operations resulting in lead time reductions of 92% and a 3 fold increase in EBITDA via gross margin improvement, direct labor productivity and operational expense reductions.
▪ Led consolidation project of hard goods and soft goods warehouses in southern California resulting in a decrease of order fulfillment times of 43% and gross margin improvements of 800 basis points.
▪ Designed and led implementation of master plan bringing European licensee operations in house.
Also consolidated global raw material base resulting in 15% decrease of spend.
▪ Led implementation of DTC website including a custom 3D board builder along with associated
logistics to support domestic and international sales strategies.
▪ Developed and directed implementation of S&OP process for Hard Goods and Soft Goods resulting in inventory turns increasing from 3 to 12.
▪ Led on-time and on-budget SAP implementation; was company’s first ERP system.
Motorsport Aftermarket Group, Inc. (MAG)
Division President - Progressive Suspension Inc | 01/2004 - 12/2007
Restructured private equity owned company by shedding under-performing business segments improving from a net loss to 10% EBITDA. Oversaw all aspects of a 30K brownfield manufacturing and distribution facility. Increased Gross Margin 900 basis points due to transitioning raw materials and finished goods sourcing from domestic to Taiwan and China.
The Seaway Group
Managing Director | 01/2003 - 12/2004
Re-organized strategic business units and consolidated 4 locations into one resulting in annual COGS savings of 15%. Oversaw all aspects of the construction of an 85K SF shipyard for best-in-class carbon fiber yachts.
Burton Snowboards
General Manager | 01/2000 - 12/2002
Implemented Lean Manufacturing methodologies and consolidated Supply Chain European Supply Chain base resulting in Gross Margin gains of 16% and on-time deliveries 98%.
Acushnet Company
Director of Manufacturing | 01/1998 - 12/2000
Implemented Lean Manufacturing practices resulting in productivity improvements of 23% and lead-time reductions of 80%. Delivered Logistics savings in excess of 15% first year.
TaylorMade-adidas Golf
Materials Manager/Production Manager | 01/1993 - 12/1998
Demand and Production Planning, Supply Chain Management, Lean Manufacturing. Doubled production capacity, decreased order lead-times by 74% and decreased COGS 22%.
Andersen Consulting
Manager | 01/1985 - 12/1993
Specialized in lean manufacturing and operational improvements. Clients included Harley-Davidson, Mercury Marine, and Holiday Rambler. Implemented MAC-PAC ERP for multiple Dial Corp plants.