Anthony Manfredi: in San Clemente, CA

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Anthony Manfredi

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San Clemente | United States
Skills
  • Sales Strategy
  • Leadership
  • Go-To-Market
  • Retail
  • Specialty
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Interests
Efforts to preserve the mountain and coastal environments and actives/products/services to enjoy them.
Industries
Bike
Fishing
Lifestyle
Outdoor
Run
Skate
View all
Work experience
Image HOBIE SURF SHOPS

HOBIE SURF SHOPS

Supervisor | 01/2025 - Current

• Collaborate with buyers, store managers and sales associates to provide an unmatched customer experience • Identify areas of growth and innovation for sales, as-well-as sustainability • Stay up-to-date on the active lifestyle trends and what our vendors are up to
Image Happy E Bikes

Happy E Bikes

Consulting Brand Director | 04/2024 - 10/2024

• Revitalized and rebranded bike and accessory range, repositioning the brand as a innovator • Drove revenue and prospected new business in DTC, resort and outdoor channels • Led the renovation and modernization of workspace including retail, service and warehouse facilities, to improve operational flow and customer experience
Image Pyzel Surfboards

Pyzel Surfboards

Sales Manager - North America DTC & Wholesale Channel | 01/2019 - 02/2024

Project Manager - Production/Sales/Operations 1/19-12/19 Sales Manager - North America DTC & Wholesale Channel 1/20-2/24 [Mainland, HI & Canada] +100% Revenue Annually • Led a team of 9 sales reps and 5 sales associates, providing exceptional customer experiences • Drove revenue and prospected new business achieving 100% growth for 3 consecutive years and the #1 selling position • Direct contact with Key Accounts to ensure needs were met, maximizing relationships and sales potential • Collaborated closely with the president, production and marketing teams to execute go-to-market strategies for new products • Effective reporting and forecasting for revenue, budgets and inventory • Creation and maintenance of Sales Collateral, providing necessary tools, consistent brand message and clear communication • Managed sustainability efforts for production, packaging and day-to-day operations • Built and maintained in-store merchandising with vendors and key marketplace partners • Website optimization providing a better user experience and significant DTC channel growth • Successfully relaunched Pyzel branded apparel and accessories, creating a viable revenue and marketing stream • Developed partnerships with complementary brands, expanding product offerings and market reach
Image Electric Visual Evolution

Electric Visual Evolution

Sales Manager-East [Rockies, Midwest, South Central, East Coast and Caribbean | 04/2016 - 12/2018

• Managed a team of 9 principle outside sales reps for sunglass and goggle categories including key accounts • Planned and executed the successful east coast Summer retail tour, managing schedules, tour stops, and budgets • Implemented standard operating procedures for regional in-store merchandising • Exceeded sales goals through accurate forecasting and effective sales strategies • Identified regional style needs and collaborated with the product team on product development • Collaborated with cross-functional teams to create new quarterly reports for the CEO and President, providing valuable insights on sell-thru, revenue, and brand/style ranking • Created and managed sales contests for reps and retail partners, driving motivation and incentivizing performance • Regained the #1 selling sunglass position in all specialty surf accounts, reclaiming a dominant market position
Image Dragon

Dragon

Regional Sales Manager So Cal, HI, Rockies, NY/NJ/PA & PR/CR | 02/2014 - 03/2016

• Managed outside sales representatives, including key accounts, in assigned regions • Exceeded sales goals, achieving a consistent year-over-year growth rate of over 30% • Developed and executed regional marketing initiatives within an allocated budget • Implemented and managed sales contests for reps and retail partners, fostering engagement and driving sales • Presented in annual sales meetings, providing insights and strategies for market growth
Image Low Pressure Studios - Yeah For It! Distribution: WA/CA

Low Pressure Studios - Yeah For It! Distribution: WA/CA

US Brand Manager - [Bataleon, Lobster, Switchback, Sandbox] | 08/2011 - 01/2014

• Rebuilt and led national sales force • Assembled and managed US Snowboard and Binding team • Strategically launched new brands and exceeded company’s goals in marketing and sales • Collaborated closely with the president, production, and marketing teams to execute go-to-market strategies for new models • Developed budgets for trade shows, sales meetings, media buying/planning, travel, team, and events • Conceptualized, budgeted and facilitated weekly video series, for TWSnow.com, with a sponsored snowboarder • Copy editing catalogs • Implemented and managed CRM system & Pick/Pack/Logistics • Presented at national and global sales/pre-line meetings
Image TransWorld Media

TransWorld Media

Senior Advertising Account Executive [Surf, Skateboarding, Snowboarding & Business] | 04/2007 - 07/2011

• Developed strategic marketing initiatives [Print|Digital|Film], balancing budget and needs for global brands/global markets • Forecasted and exceeded sales goals • On-point communication with brands, editorial, design and production staff to meet deadlines • Secured funding and sponsorships for multi media projects • Sourced and managed TW branded apparel & Accessories • Travel with the Editorial Team
Image Sole Technology

Sole Technology

Key Accounts Manager [32, Etnies, and Emerica] | 09/2005 - 03/2007

Image Fourstar Distribution

Fourstar Distribution

National Accounts Manager [Forum, Jeenyus, Foursquare, Blend and C1RCA] | 08/2002 - 08/2006

Image Gravis Footwear

Gravis Footwear

Junior Product Manager [Footwear and Apparel] | 01/2001 - 04/2002

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