Anthony Pignataro: in Everett

Managed content and growth, analyzing data from tools such as Google Analytics, Google Search Console, AdWords, Adsmanager, Squarespace, Wordpress and Sendgrid to track growth and success of the department Created KPIs in Excel to measure the success of social media presences, platforms including Facebook, LinkedIn, Instagram, Reddit, Medium, Twitter and Contractor Talk Researched and explored methods of finding qualified leads at a faster rate, including the development of a web scraping software Improved upon SEO through backlink and partnership strategies Developed website, optimizing landing pages to drive sales

? Improved upon relationship management skills, ensuring that customers received quality service while in the store ? Obtained significant knowledge in the outdoor industry, including trends, customer needs and shortcomings across numerous outdoor activities ? Became highly adaptable, flexing across departments to assist in areas that were understaffed ? Configured customer service and sales skills to assist in meeting storewide sales goals

? Organized and executed various fraternal events, acting as a liaison with external venues and vendors ? Was directly involved in financial planning for events, communicating with treasury to ensure funds were received by external parties in a timely fashion ? Communicated across boards of the fraternity to ensure events were up to standard

? Planned where venues for ski club trips would be held, assisting primarily in financials, including setting aside risk funds ? Established a budget for all other expenditures based around our venue financials ? Coordinated with venue owners to pay for rentals and damages

? Learned the reward of dedication to a task ? Developed communication skills by reporting directly to my coaches numerous times a day ? Implemented time management skills through balancing school work with a demanding baseball schedule