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Consultant

Specialist & Consultant

Scottsdale, AZ
*	Responsible for the creation, development, branding, and strategy of Scottsdale-Road.com
*	Responsible for all marketing, marketing communications, advertising, website development, and social media.
*	Responsible for the ideation and development of all branded merchandise and online merchandising.
*	Creator of the IGAG partner model and all aspects of partner participation and communications.

FOUNDER AND OPERATOR OF ONLINE BASED COMMUNITY PLATFORM

Rosemary Beach, FL & Scottsdale, AZ

*	Responsible for marketing services team, operations, and output within EM agency team.
*	Responsible for client management and new business development with Agency 850, in the development of client strategies, implementation, and planning via complete marketing mix to include: digital, social, print, web, event and more.
*	Managed the expansion and building of marketing team for Verizon indirect channel while setting strategy and execution for store expansion/buildouts while driving awareness.
*	Redesigned PureTalk USA brand image (visual & verbal identity), built marketing plans for all facets of online and retail partner channels.

CONSULTANT/CONTRACTOR

National Promotions Creative Services & Marketing Communications U.S. - Recruited for AT&T Director position in order to bring a marketing mentality to the marketing communications department while aggressively and creatively marketing the complete AT&T portfolio of products and services throughout the US retail network to include; company owned dealer/franchisee locations, and national retail partners (Best Buy, Fry's, Target, etc.).

*	Responsible for the development and execution of experiential marketing initiatives to include; ideation, messaging, product, display development, sourcing, production, and post program research. Programming led to an increase in revenue across all experiential programs.
*	Responsible for the development and execution of all brand communications including; all in-store communication, fixtures and displays. Development and implementation of new fixturing configurations to support strategic marketing initiatives and merchandising strategies, let promotional photography and video production and creative.
*	Leadership of a 17-member departmental team of project, traffic, merchandising, creative managers, and associate directors. Personal responsibilities included: cross-functional communications (up to C-Level), regularly scheduled departmental meetings, growth planning, employee development/education, recruiting/on-boarding of personnel as well as the annual appraisal process.
*	Directly responsible for the appropriation and tracking of $42MM - $47MM annual budget through analysis of agency partners, travel, production, research, development of in-store communications/tactics and the reconciliation thereof.
*	Responsible for the development, integration and execution of annual marketing & merchandising strategies including; in-store communications (company owned, franchise/dealer & national retail), strategy direct, print, online, events/promotions, sales enablement and alternative media development.

Director of Visual Merchandising

- Recruited by the Vice President & Executive Vice President of Marketing to aggressively and creatively market the portfolio of Internet products and services while expanding market penetration and driving brand awareness and trial.

*	Responsible for the development and execution of annual channel partner & retail marketing: to include branding, in-store, direct mail, print, online, events/promotions and alternative media.
*	Successfully developed and implemented 2007 in-store promotional plan along with associated retail collateral, including retail sell-in strategy thereby increasing product conversions in excess of 30%.
*	Successfully built and implemented innovative animated creative approach within HP & Toshiba partnerships; 2006 netted sales increases in both narrow and broadband of 25% and 8% respectively.

Senior Manager Marketing Communications Partner Alliances AND Retail Channel Marketing

- Atlanta, GA
A multi-faceted, alternative media company specializing in mobile media, primarily marketed business-to-business with offices in Atlanta, Washington, DC, Chicago Los Angeles, New York, and San Francisco.

*	Director of Business-to-Business marketing and member of Senior Management Team; Challenged with cutting costs and creating efficiencies while increasing sales and service/product awareness.
*	Responsible for all company related marketing, strategic, and PR activities including; the development and implementation of corporate website and online media kit contributing to the reduction in annual marketing spend by nearly 35%.

Director of Business to Business marketing and member of Senior

National Consumer Marketing Programs for diet Coke, diet Sprite and Fresca brands. Coca-Cola is a world recognized soft-drink manufacturer and distributor. Tasked with creating national consumer marketing programs designed to increase consumer purchase/consumption and brand loyalty through not-price driven strategies.

*	Responsible for national consumer programming and strategies including; development, execution, enhancement, planning, agency and partner management for diet Coke Rewards program (DKOR first of its kind).
*	Led the development and implementation of the DKOR technologically advanced consumer loyalty program.
*	Led "year 2" offer/participation negotiations across strategic partners; decreased existing program partner costs by 10% while increasing newly acquired partner participation by 15%.

Bristol-Myers, Squibb Inc./MeadJohnson Nutritionals - Evansville, IN/Los Angeles, CA
Associate Brand Manager, Boost Nutritional Energy Drink & Bars. Challenged with building the New Boost brand into a $100MM product line within five years ($100MM goal was obtained within five-year plan).
*	Developed and implemented highly effective brand equity-building promotions utilizing sports and entertainment properties through fully integrated programming while increasing brand awareness and market share by 30%+.
*	Responsible for sales to physicians, hospitals and managed care facilities through marketing, sales and training programs (educational workshops, displays and large group presentations). Increase revenues by 18%+ annually.

Associate Marketing Manager

Find out detailed information about Anthony Polito, Consultant in Scottsdale, Arizona

Anthony Polito: Consultant in Scottsdale, Arizona