Advertising professional with a track
record of driving business growth with
award-winning campaigns. Experienced in
developing consumer insight, creative

strategy, and media execution across a

variety of industries. History of developing

successful strategic partnerships across

multiple sports properties. Proven leader

able to manage both internal and external

teams, as well as C-suite level clients.

Launched Droga5's media capabilities and process for their first full-service account,
Biofreeze, while also developing 2020 communications strategy and creative briefs

Led Biofreeze's 2020 media planning and execution driving the best quarter in brand

history and Adweek's Media Plan of the Year award

Built social briefs for Mattress Firm's organic channels which led to 12% follower growth

Created social playbook to guide internal Biofreeze team on activating across organic

channels, including brand look & feel, platform best practices, and posting guidelines

Built playbook for Chase's Sports & Entertainment vertical to guide activations within

MSG, The Chase Center, The US Open, and other key partners to create a cohesive system
Established Hennessy's brand and communications strategy for new NBA sponsorship
based on audience and culture to create a unique & ownable space to activate

Sr. Communications Strategist

Worked with Interagency Team to develop holistic marketing plans to ensure media & creative synergy, while providing leadership for a team of 50+ employees
Created 2019 integrated media plan that led to best year in brand history, driving over
$12B in deposits which exceeded yearly goal by 20%

Leveraged third-party data to identify new priority audience that represented greater
business opportunity than historical target
Cultivated strategic partnerships with NASCAR & Cheddar to drive credibility & talk value,
combatting Ally's low saliency in a high spend category
Led co-branded partnership with Monopoly to develop a unique AR campaign that drove
17% increase in awareness, 400% increase in intent, and $5MM in new account deposits

Integrated Associate Media Director

Developed strategic, integrated communications plans for brands including Dr. Scholl's,
Coppertone, and others while leading a team of 6 direct reports
Executed marketing plans for new product launches establishing role of channels,
consumer journey, test & learn parameters, KPIs, and measurement plan
Implemented first Amazon Media campaign for Dr. Scholl's and Coppertone by developing
strategy, product landing page creation, testing & targeting parameters, reporting & optimization cadence, and KPIs

Delivered integrated local and national media plans with annual budgets of $80MM+
Applied "Occasions-based Planning" strategy for Budweiser to drive distinction among
competitors and other ABI brands
Developed 2017 planning framework including strategy, media mix, role of channels, and partnerships that became the foundation for all future campaigns
Managed 2017 Super Bowl campaign - the most viewed and shared Super Bowl spot of the year - working closely with creative agency to ensure asset delivery, launch strategies, and real-time optimizations

Cultivated cross-agency partnership & cooperation among creative, social, and PR

agencies while also collaborating with 130+ internal team members

Communications Planning Supervisor

Created Integrated media plans totalling $200MM+ for Budweiser & Michelob Ultra
Led Ultra's first year-long, integrated custom content partnership across digital, print, and social channels that drove +5% sales lift and +75% higher ROAS than category average

Anthony Rocker: in NEW YORK, NY

Anthony Rocker

St. John's University