Head of Marketing

Marketing & Sales

Traditional/Digital Marketing and Search Engine Optimization professional with more than 25 years experience.
My skill set includes in-depth understanding of omni-channel marketing, SEO, Conversion Rate Optimization,
content creation, and cross platform promotion, helping me deploy marketing strategies that produce significant
growth in traffic and conversions.

Full stack digital marketing and communications company, graphic design, SEO/SEM, CRO, strategy.


President & General Manager   Interactive Media Division ATL Region Media General

Owner

Head of Marketing for Bauer's Intelligent Transportation (BauersIT.com   Limos.com   iCars   RidePal
ELM   Get2theEvent), a $50 million per year luxury transportation company. I lead all our marketing
activities, including: SEO, Paid Search, Content Marketing, Social Media, email campaigns, broadcast
advertising, and all lead generation.


Responsibilities include:

- Cross-channel marketing strategies, including digital, TV, radio & in-house creative

- Content creation and editorial calendars (Social, Blogging, Content Marketing)

- Preparing & managing monthly, quarterly and annual budgets and reports

- Managing and leading the operations side of our copywriting and high-value landing pages

- Provide thought leadership to the Business Development/Sales team to help drive revenue growth


Additional Responsibilities:
- Ensure our brand message is strong and consistent across all channels and marketing efforts

- Content strategy for all events, email campaigns, web pages, and promotional materials

- R&D consumer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales, business development and marketing efforts to boost brand awareness

- Google Ads management


Technical Skills:
- CMS (WordPress, Joomla, Drupal, TeamSite, SquareSpace)

- Adobe Creative Suite

- HootSuite, HubSpot, Salesforce, CallRail, Canva, Editorial Calendars

- HTML, CSS, PHP, JavaScript

- SQL, MySQL

- Amazon Web Services, Microsoft Azure, Google Cloud Platform, Dropbox

- GOOGLE: Google Analytics, Search Console, GTM, Cloud Data Warehouse, Data Studio, Optimize

- Hotjar, UXPressia

As the Digital Marketing Director (eCommerce) I was responsible for managing performance marketing
programs, Search Engine Optimization, Social Media, Paid Search, and Direct-to-Consumer email
campaigns for the 3J's Wine Group and Alumni Ridge Wines.


Growth Marketing
- Ongoing Search Engine Optimization (SEO)

- Optimization of Google Ads campaigns (PPC) to fully engage our target market

- Optimization of paid social programs to fully engage our demographics

- Monitoring and measuring ongoing performance, KPIs, and analysis of digital efforts (Google Analytics/Google Search Console/Google Tag Manager)

- Reputation management; moderation of review sites

- Development of digital awareness and acquisition programs to introduce new consumers to our products


Direct to Consumer Email Marketing
- Managed email marketing creation (copy and template design) and deployment

- Email and content calendar creation/management

- Work collaboratively with company owners to create omni-channel campaigns that leverage email
effectively and deliver desired results

- Created email calendar to meet business needs

- Drove incremental revenue through continuous campaign improvement


Social Media
- Responsible for all social media platforms and social media content calendars

- Planned, created, posted, and monitored all social media content and ads to further position the brand

- Developed, implemented, and managed innovative ideas/promotions to drive greater relevance and engagement, and grow social media communities

eCommerce Director

In this high-visibility, dual role, I implemented strategies to increase targeted organic traffic that drove
conversions and sales on Bio-Rad.com. I spearheaded the effort to implement new capabilities and business intelligence tools centered on AI and machine learning for Bio-Rad.com's online search engine.


ACCOMPLISHMENTS:
- Executed successful SEO and onsite search strategies to drive traffic and increase sales

- Reviewed technical issues with Global IT and recommended fixes, saving developer time

- Validated technical changes through rigorous User Acceptance Testing (UAT)

- Provided Life Sciences and Clinical Diagnostics Marketing teams with highly researched keyword and content strategies, bolstering their content marketing programs

- Optimized website content for both SEO and onsite search

- Directed optimization projects such as link building and 404 error resolution

- Reviewed data from Google Analytics, Google Search Console, MOZ Pro, and other sources,
reporting on traffic, Google rankings, and success of SEO strategies to executive management

- Compiled analytics research and developed SEO recommendations and best practices

- Upgraded onsite search engine functionality to improve online search results and lower bounces

SEO Director   eCommerce
CommerceV3

Senior SEO & Onsite Search Manager

Digital Marketing for $75 million international resort company.


- Developed, created and executed online marketing campaigns in the following areas: SEM, SEO, social
media (Facebook, Twitter, YouTube, Vimeo, Google+, LinkedIn), display advertising, rich media (video/ audio), editorial content and other emerging Internet marketing trends and technologies.

- Monitored competition and created Weekly & Monthly competitive analysis reports on resorts in three
major national markets.

- Identified innovative ways to meet the Spinnaker Resorts' business and sales objectives, driving
incremental revenue in excess of $1 million/year.

- Managed agency relationships and online campaigns to promote the Spinnaker Resorts brand
online to increase brand awareness and resort sales.

- Drove adoption of interactive channels to increase lead generation. Created and implemented
email marketing campaigns across targeted customer segments and resort products.

- Developed and managed Joomla/Drupal/WordPress micro-sites for location-specific campaigns and other consumer-facing web properties, driving resort tour bookings and mini-vacation sales.

Digital Marketing Director

Directed the development and creation of UWLC's strategic marketing plan, and the identification of target markets and donor needs/interests to increase the overall campaign production.

Director of Marketing & Communications

As the Director of Web & Interactive Marketing my responsibilities included managing the transition of Web
content from HTML to a modern, PHP-based content management system, ensuring all content was
accurate and relevant, and optimizing the existing site.

Director of Web & Interactive Media

responsible for
driving new sources of revenue, while protecting and expanding our editorial franchises in 4 states (NC, SC, GA, FL)

General Manager and President

Senior Technical Web Editor for Excite.com and the @Home cable modem service, managing all internal and external Knowledgebase, Help, Troubleshooting and Member Services documentation and content.

Senior Technical Web Editor / Content Manager

My responsibilities included developing and sustaining the voice and branding of H. Ross Perot's Military
themed B2C site MilitaryHub.com.

Editor in Chief

Responsible for developing and executing content strategy, editorial focus and style for five
automotive business to business (B2B) publications.

Find out detailed information about Anthony Ross, Head of Marketing in Alameda

Anthony Ross: Head of Marketing in Alameda

Anthony Ross

Saddleback College

University of West Florida