Ariel Macrae: Shredventure Marketing in Homewood, CA

Freelance marketing specialist skilled in digital marketing, brand strategy, content creation, social media management, partnerships/sponsorships, e-commerce and creative promotions for the hospitality and outdoor industries. Projects I'm working on include marketing for: NOMAD KITCHEN CO • Created full branding strategy, GTM calendar and annual marketing plan for new company/product • Updated website design and all copy and performed full SEO audit and overhaul • Perform full competitive analysis and market share review including keyword testing • Tested advertising and website analytics to find audience demographics and build customer profile • Develop, manage and report on all digital advertising to ensure quality lead conversion and engagement using Google search, display, and retargeting as well as Facebook/Instagram promotions • Manage all social media content and engagement resulting in rapid growth from 70 initial followers to almost 3K in under 2 months • Created media kit and did press outreach procuring long-form media coverage in multiple prestigious publications including Motortrend, Business Insider, Gear Patrol, Gear Junkie, Automobile Magazine and more • Scripted, produced and oversaw video production for campaign launch commercial • Designed Indiegogo campaign page, graphics and wrote copy • Launched crowdfunding campaign achieving goal within first 3 hours BIGTRUCK BRAND • Create and execute GTM calendar for all product launches and marketing initiatives • Manage day to day social media to boost engagement and UGC • Arrange and oversee content production for web and social use • Facilitate brand partnerships with similarly aligned companies to increase email lead generation and followers • Revamped email designs, updated automations and produce weekly email content with review for improved conversions (increased open rate by 3%) through audience segmentation and A/B testing • Refreshed Shopify-based website design for better aesthetics and shopping flow • Handle all weekly sales performance reporting and e-commerce product updates • Manage digital advertising budget and placement • Coordinate public relations outreach WORN BRAND (New project in progress) Create a execute marketing communications strategy Manage all social media touchpoints

• Develop and manage annual marketing budgets (combined over $200k) and plans for each location • Create and execute in depth annual marketing calendar for all email, social media communication, website content, advertising or promotional campaigns and programming • Collaborate with Sales and Revenue Manager to best utilize marketing initiatives to achieve sales goals • Oversee/create all content and messaging for paid social, display, ppc, paid search, retargeting and metasearch campaigns to improve SEO, drive revenue, increase awareness, traffic growth, and lead generation. • Lead all web, database, and direct to consumer customer acquisition, loyalty and retention marketing programs • Create email marketing content, execute A/B testing, and manage audience lists to ensure growth and above industry standard open/click through rates • Drive engagement on social media channels creating and managing daily content - increased followers by 43% in one year and consistently maintained above industry standard engagement rates ?• Improve digital media asset library through development of influencer/ photographer trade program • Performed full communications audit to review and improve all digital and print consumer touch points • Created brand standards guide with action plan for implementation • Develop local and national brand partnerships to increase brand awareness, improve programming offerings • Assist with brand building retail program at all Basecamp Hotels including sourcing and negotiating of products • Create and execute (or remotely oversee) on-site branded events, programs, and experiences

Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising.

Created and implemented marketing plans to increase event and membership sales: - Cultivated new leads and partnerships that translated to successful events - Drafted press releases resulting in publicity in well known publications for new location - Developed new corporate and school programs as well as ongoing Scout event series - Established customer loyalty and referral programs to maintain current/attain new customers - Created quarterly newsletters and email blasts, tracked and analyzed results - Designed all new marketing materials- created graphics and layouts - Increased social media presence: managed four Facebook pages adding content and campaigns - Oversaw management team, intern and event staff ensuring marketing message and events were executed as planned

AASI certified instructor, freestyle accredited, Burton Chill instructor winter ‘10-‘11 As staff trainer develop curriculum, assess and train new instructors Lead clinics on subjects such as teaching, personal riding, class handling and safety

Create and implement marketing plans to increase concert ticket sales Compiled links and wrote bios for upcoming shows portion of IHEG.com Promote and cultivate sales of tickets for Warren Miller Children of Winter showing

Responsible for organizing and planning promotional concert including: - attaining sponsorships/grants - budgeting for acts, venue, riders, security and A/V - booking musicians - creating press releases and gaining publicity - designing advertising materials - tracking ticket sales - concert production Created new marketing and advertising plan to increase station listenership

Responsible for running VIP concert events for celebrity clients such as Aerosmith, The Cars and Patti LaBelle Assist with touring and production of VIP events including: - Venue arrangements for VIP experiences and coordination with event staff at each location - Plan and execute travel and manage logistics of each event - Manage requests from artists, crew and VIPs - Shot, edited, and uploaded photo and video of all events to clients’ sites - Created site designs, media content, and graphics for client sites, Myspace pages, materials

(Formerly CSN Stores) Execute product management and addition Work on product / site marketing, advertising research, SEO

Manage and upload inventory for online retail company Conduct competitive product research Make weekly banking deposits and handle weekly shipments