Transferred to WVU from Georgetown to shape a degree with classes more related to sports marketing.

Sports Marketing | Brand Partnerships | Content Marketing

"Discipline turns potential into performance; resilience turns performance into lasting impact."

Why do competitive sailors make exceptional marketers? 

It’s no coincidence that some of the most successful CEOs are also avid competitive sailboat racers. 

The world of competitive sailing requires the ability to swiftly adapt to changing conditions, embrace environmental shifts, strategize under pressure, and collaborate seamlessly with a team. These same principles are essential in navigating the ever-evolving landscapes of marketing and business.

As a dedicated marketing strategist, I've worked as a generalist for 10+ years in social media management, SEO, digital advertising and partnerships with non-profits, Olympic athletes, NFL players and influencers and companies like Sports Illustrated, Alexander Wang, KITH and Deboer.

Portfolio: www.arielledarrowmarketing.com 

“I admire Arielle’s ability to devise new and innovative solutions to common problems. She was very attentive to detail and delivered quality products while meeting all deadlines.” - Kelly Souders, US Navy, Carrier Team 1, Program Director

"Proactive in anticipating needs of position, she takes initiative to go beyond the expected parameters of her job. Ms. Darrow always has the ultimate “can do” attitude while taking on all her tasks with her positive energy." - Cameron Jenness, The WaterFront Center, Education Director

"Arielle reported to me on a periodic basis, I was often surprised at how hard she was working for the club (Hampton Yacht Club). She always was energetic, knowledgeable, friendly and polite. If Arielle receives proper training, I would recommend her for almost any business situation. I’m confident her work ethic and enthusiasm can meet the challenges." - Justin Morris, Raymond James Financial, Wealth Management Advisor

5+ years working with Olympians, NFL players, and influencers and local businesses in multi-channel marketing.

Core Accomplishments:
• Sourced, negotiated and secured $400K - $1M brand partnerships of up to for Formula1 Las Vegas, Olympic athletes and influencers with brands such as Alexander Wang, KITH, Deboer, Refy Beauty.

• Led communications and social media management, including for existing partnerships, for Sports Illustrated Swimsuit edition. Drove 8M+ impressions, 3.2M+ video views, and +10% engagement.

• Increased social engagement by 70% on Instagram and 55% on Facebook for a celebrity actress and wellness entrepreneur by building a repeatable digital content system using Adobe Suite, Vista Social, and Canva; previously, client sporadically posted and managed own content.

•Developed Shopify merchandise sites for NFL athletes Phillip Walker, Damarcus Mitchell, and Craig Reynolds, providing them with turnkey online storefronts and cohesive brand kits for future activations.

• Increased conversions by 18% on a Top 100 exterminating company’s website by implementing on-page SEO; previously, their Google Ad campaign was underperforming and unoptimized.

• Drove 40% revenue growth in 2 months and achieved a 250% ROI on consulting fees for a high-end restaurant.

• Reversed declining email engagement rates for a legal and financial data company by designing segmented email campaigns in SailThru; increased open and click-through rates by 5%.

• Performed deep market analysis that increased daily website visitors from 1,500 to over 3,500 in the first year; leveraged SEMrush to analyze Google keyword trends, evaluated competitor reviews, pricing, and websites, translated insights into a large revenue increase in year 1.

• Increased sponsorship revenue for annual fishing tournament by 34% by cold calling national and local businesses; created an engaging event environment which encouraged sponsor participation, resulting in repeat donations and donor loyalty.

Marketing Manager, Consultant, Talent Manager

Pursued an Olympic campaign in Mixed Multihull; head Sailing coach for multiple universities, high schools and the US Sailing team.

Athletics:
• Competing in elite-level events on an international stage. Organized and executed multiple successful fundraising initiatives to support campaign efforts, demonstrating strong leadership, strategic planning, and financial management skills.

Coaching:
• Supplemental coach for U.S. Merchant Marine Academy at Kings Point Varsity Sailing Team
• Supplemental coach for Old Dominion University’s Varsity Women’s Sailing Team
•Supplemental coach for Christopher Newport University's Varsity Women's Sailing Team
• US Sailing Race Coach for the 2017 and 2018 US Sailing Junior Women’s Double Handed Championships (Ida Lewis Champs)

Head Varsity Sailing Coach:  	
• Nansemond Suffolk Academy Fall Season 2015, Fall Season 2016, Spring Season 2016 
• Peninsula Catholic High School Fall Season 2016, Spring Season 2017, Fall Season 2017 
Hampton Roads Academy Fall Season 2019

Assistant Varsity Sailing Coach: 	
• Norfolk Academy Fall Season 2019

Head Junior Varsity Sailing Coach:  
• Norfolk Collegiate Fall Season 2018

Semi-Pro Athlete, Private Sailing Coach

Directed brand development, digital marketing, and community engagement for non-profit yacht club.

Core Accomplishments:  
•Led brand awareness campaigns on Instagram, Facebook, & Twitter and grassroots outreach initiatives to counter stagnant participation rates, youth and community sailing program enrollments increased by 21%.

• Managed full website redesign modernization to a responsive, mobile-friendly user experience, restructured on-page SEO and clarified messaging, led to 40% surge in traffic and 25% boost in membership acquisition.
• Developed grassroots partnerships and brand awareness campaigns to revitalize youth sailing enrollment; secured local sponsorship support and launched collaborative marketing activations that drove a 21% increase in program participation.

Sports Marketing Manager

At Sail Nauticus, I led the implementation of comprehensive waterfront programs, balancing strategic planning, operational management, and community engagement to align with the organization’s mission and vision. My role encompassed marketing, financial oversight, staff development, and event coordination, driving both program success and organizational growth.

Key Responsibilities & Achievements:
Program Management: Directed administrative marketing, operations, and financial reporting to ensure efficient and effective program delivery.
Community Collaboration: Engaged a diverse group of board members, volunteers, staff, coaches, and athletes to collectively advance the club’s mission.
Event Coordination: Partnered with staff and the Board of Directors to organize and execute major fundraising events, including the annual Frisky on the Whisky event.
Budget Oversight: Managed the annual operating budget, ensuring fiscal responsibility and alignment with organizational goals.
Staff Leadership: Recruited, developed, and scheduled staff members to support smooth operations and high-quality program execution.
Marketing & Outreach: Created marketing materials and managed online registration platforms to enhance program visibility and accessibility.
Facility & Equipment Management: Recommended, purchased, and supervised the maintenance of club-owned boats to ensure operational readiness.

Junior Sailing Program Manager

As Head Instructor at St. Andrews Bay Yacht Club, I collaborated closely with the Sailing Director to implement engaging and effective youth sailing programs. This role provided a strong foundation in program administration, operations, and risk management, while allowing me to lead and inspire both staff and participants.

Key Contributions:
Program Implementation: Assisted in the development and execution of all youth sailing programs, fostering skill development and a passion for sailing among participants.
Leadership & Team Management: Managed the summer camp sailing staff, ensuring a safe and enriching experience for both staff and students.
Operational Expertise: Gained hands-on experience in administrative, operational, and risk management processes to support program success.
Equipment Maintenance: Maintained and ensured the readiness of club-owned boats, contributing to the overall safety and efficiency of the program.

Head Sailing Instructor

Find out detailed information about Arielle Darrow, Sports Marketing | Brand Partnerships | Content Marketing in Hampton Roads, Virginia Metropolitan Area

Arielle Darrow: Sports Marketing | Brand Partnerships | Content Marketing in Hampton Roads, Virginia Metropolitan Area

Arielle Darrow

West Virginia University

Georgetown University

Old Dominion University

Great Bridge High School