Executive Marketing Specialist | General Manager

Specialist & Consultant

Why do competitive sailors make exceptional marketers and business development professionals? It’s no coincidence that some of the most successful CEOs are also avid competitive sailboat racers. The world of competitive sailing requires the ability to swiftly adapt to changing conditions, embrace environmental shifts, strategize under pressure, and collaborate seamlessly with a team. These same principles are essential in navigating the ever-evolving landscapes of marketing and business. As a dedicated sailor and marketing strategist, I bring a unique blend of resilience, quick-thinking, and strategic foresight to every project. I excel in devising and executing strategic plans, analyzing real-time data to refine tactics, and embracing unexpected challenges with confidence and creativity. Along the way, I also have plenty of stories of adventure and perseverance to inspire and keep the workday lively. If you're looking to boost your company’s competitive edge, foster team spirit, and achieve top-tier performance, let’s connect. Are you ready to sail ahead in the marketing world?

Establish and maintain effective marketing strategies to achieve sales and profit goals. Increased sales by $120,000 within
the first year of employment.
?	Acquire new partnerships that are projected to gross $40,000 this year.
?	Develop advanced program planning, advanced program marketing, program delivery, employee management, and financial reporting.
?	Create captivating marketing and social media marketing material that increased sales by 8% over 5 months. Redevelop the website for a better UX design.

?	Created a new website focused SEO optimization and UX design, increased user use, and increased sales by 15%.
?	Strengthened and managed the annual operating budget of $1.2 million and improved the organization of the capital
budget.
?	Developed metric framework to provide better program, event, and marketing management indicators.
?	Coordinated with the Executive Board and marketing team on fundraisers like the Annual Appeal fundraiser and Giving
Tuesday.

Sports Marketing Specialist | Sailing Director

Carried out communications, marketing, social media communications, graphic design work, and event planning for various
stakeholders regarding the Carrier Team One (CT1) program.

Communications Coordinator | Graphic Designer

Established strategy, messaging, social media content, and campaigns to increase sales, improve brand, and grow customer
retention. Created a capital improvement plan.
?   Documented records of sales, revenue, fundraising programs, and budgets.
?   Worked with freelancer to design a new website that increased sales by 30%.
?   Created ROI and SWOT analyses to boost brand and marketing programs.

Sports Marketing Manager | Sailing Director

?   Implemented operation systems for program management, integrated marketing strategy, knowledge management, and administrative management.
?   Engaged a diverse group of board members, volunteers, coaches, staff, and athletes to move towards these clubs' missions
and visions.
?   Enhanced promotion of events to support revenue goals and increase awareness of the sport in the community.
?   Collaborated with the various Boards and committees on securing scholarship funds and creating and running fundraising
events to enhance programming.

Executive Waterfront Director

Find out detailed information about Arielle Darrow, Executive Marketing Specialist | General Manager in Hampton, VA

Arielle Darrow: Executive Marketing Specialist | General Manager in Hampton, VA

Arielle Darrow

Old Dominion University

West Virginia University