Arielle Darrow: Executive Marketing Specialist | General Manager in Hampton, VA

Establish and maintain effective marketing strategies to achieve sales and profit goals. Increased sales by $120,000 within the first year of employment. ? Acquire new partnerships that are projected to gross $40,000 this year. ? Develop advanced program planning, advanced program marketing, program delivery, employee management, and financial reporting. ? Create captivating marketing and social media marketing material that increased sales by 8% over 5 months. Redevelop the website for a better UX design.

? Created a new website focused SEO optimization and UX design, increased user use, and increased sales by 15%. ? Strengthened and managed the annual operating budget of $1.2 million and improved the organization of the capital budget. ? Developed metric framework to provide better program, event, and marketing management indicators. ? Coordinated with the Executive Board and marketing team on fundraisers like the Annual Appeal fundraiser and Giving Tuesday.

Carried out communications, marketing, social media communications, graphic design work, and event planning for various stakeholders regarding the Carrier Team One (CT1) program.

Established strategy, messaging, social media content, and campaigns to increase sales, improve brand, and grow customer retention. Created a capital improvement plan. ? Documented records of sales, revenue, fundraising programs, and budgets. ? Worked with freelancer to design a new website that increased sales by 30%. ? Created ROI and SWOT analyses to boost brand and marketing programs.

? Implemented operation systems for program management, integrated marketing strategy, knowledge management, and administrative management. ? Engaged a diverse group of board members, volunteers, coaches, staff, and athletes to move towards these clubs' missions and visions. ? Enhanced promotion of events to support revenue goals and increase awareness of the sport in the community. ? Collaborated with the various Boards and committees on securing scholarship funds and creating and running fundraising events to enhance programming.