Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Travel

Photography

Gaming

Adaptable and action oriented with 5 years’ ecommerce business management experience in account management and category management. Strong analytical skills and business acumen in managing online sales in competitive industry; from purchasing to online marketing to fulfillment. Experience of handling C$100 mn+ consumer products portfolio; and ability to lead a team of 3 people.

CORE COMPETENCIES 

?	Well demonstrated online retail skills and talents, with comprehensive knowledge in online commercial operations, pricing, promotions, digital advertising, brand building, product presentation and online sales experience
?	Proven ability to meet targets, optimize time management to work on multiple projects simultaneously, collaborate with cross-functional teams and be creative while improving on established best practices
?	Proficient in category P&L, sales planning, digital marketing (SEM, Adwords, SEO, affiliate channel) to optimize ROI, and on-site testing strategy for user experience with analytics and UI / UX teams
?	Known to be hardworking, self-motivated, math-based decision maker and people manager; also work independently
?	Analytical skills include web analytics (Adobe Omniture, Google Analytics), data visualization (Power BI, MS Excel), database queries (SQL), MS-Office (Excel, Word, Powerpoint) and few internal tools developed within Flipkart

ACHIEVEMENTS

?	Achieved 100% sell-through for Camera category in 2019 festive season by extensive gap analysis; y-o-y growth of 5% against an industry de-growth of 10% in the same period (Oct ’19)
?	Received the WOW Award – Value Champion for living and demonstrating the Flipkart values of Audacity, Bias for Action and Customer Focus while overseeing the Cameras business in H1 2019. Oversaw digital marketing and merch campaigns resulting in 15% jump in traffic, 120% increase in Mirrorless cameras revenue, 10% growth in baseline revenue, 25% growth in camera accessories revenue and increase in market share from 50% to 58% (Aug ’19)
?	Achieved 10% growth in Tablets business on Flipkart, against industry de-growth of 18% in 2018-19; targeted marketing and optimal product cataloging increased Alcatel and Honor share y-o-y by 75% (Feb ’19)
?	Designed and executed the launch of Samsung Gear Fit2 Pro smartband, exclusively on Flipkart; achieved 3 months sales target within 20 days of launch by targeted positioning basis product features (Dec ’17)
?	Account management skills helped with launching slotted pickup service for ~50% of demand that increased 1-day pickups by 28% and reduced CPS by 20%, resulting in savings of approximately C$100,000 per month (Jan ’17)
?	Awarded Certificate of Excellence for outstanding performance during 2015 Diwali Sale period. Identified issue areas and recommended solutions to reduce delivery time breaches; improving delivery time by 18% (Nov ’15)

?	Responsible for business strategy and annual business plans for C$100 mn+ portfolio, taking into account sales target, traffic projection, financial goals and marketing / merchandising strategy for each product vertical
?	Created a customer-centric process to understand issues with low-rated products; took feedback on customer expectations and shared them with leadership and vendors to stay ahead on the product development roadmap
?	Collaborated with product, tech and logistics teams to roll-out India’s first ever online DSLR exchange program; primarily aimed to upsell from DSLRs to mirrorless cameras
?	Designed and executed professional and career development plans of direct reportees and in-charge of recruitment and coaching of contractual hires

Senior Category Manager – Cameras & Accessories | Gaming & Accessories

?	Creating and implementing monthly business action plans basis historical numbers for managed product category – Smart Wearables, Tablets, Camera, Gaming
?	Festive season SKU-level forecasting for units & pricing basis the margin, inventory and budget constraints, for Camera & Gaming categories for 2019; and for Tablet category for 2018
?	Performed the analytical role for the managed category; analyzed data of the consumer journey, funnel, keyword analysis, finding method, marketing channels, search / merch CTRs etc
?	Program management of product launches with respect to advertising campaigns, product cataloging, price negotiations, defining marketing objectives, banner imagery and working collaboratively with digital marketing team
?	Optimized the performance marketing annual budget (i.e. SEM, Google Adwords, affiliate channel, re-targeting), in collaboration with marketing and finance teams, to improve the ROAS and customer acquisition costs for Flipkart
?	Competition benchmarking on product portfolio to ensure availability of products across spec and price buckets
?	Led merchandising team of categories; responsible for creating and executing the marketing strategy and customer engagement calendar, creation of store-page wireframes, maintenance of landing pages, content creation, accessibility widgets etc. with focus on improving consumer experience across all platforms
?	Derived consumer insights working collaboratively with CX and analytics teams to improve customer retention
?	Utilized attach offers and reco CRM to increase gaming accessories share within Gaming category by 700 bps
?	Incentivized offers to sellers to increase marketplace share in Camera category by 300 bps while improving bottomline by 10 bps
?	Developed marketing partnerships with leading brands like Samsung, Apple, Honor to promote Tablets on Flipkart
?	Initiatives like weekly mailer and increased participation in mass PNs increased monthly traffic to Smart Wearables category by 15%

Category Manager

Deputy Manager – Reverse Pickup Operations	2016 – 2017
?	Key account manager for 3 separate 3PL partners simultaneously, while leading team of 3 members
?	Primary responsibility of reverse pickup order processing within promised time while delivering service excellence
?	Collaborated with product, tech, customer service and 3PL teams to setup a slotted pickup service for return orders
?	Demand planning during Diwali Sale ‘16 to share projections with couriers and quality centres
?	Project in-charge, involving 3PL partners and Customer Experience team, to improve return experience
?	Weekly capacity planning for 3PL partners to ensure timely delivery of products to quality check centres

Deputy Manager – Supply Chain Process Excellence	2015 – 2016
?	Took measures for reduction of damages in shipping; liquidation due to damages reduced by 40% by changing packaging guidelines for white goods
?	Collaborated with analytics team to design dashboard and control tower for visibility of performance metrics
?	Analyze data of courier performance and highlighted problematic lanes to improve delivery timelines

Deputy Manager

Find out detailed information about Arnav Bhandari,  in Toronto, ON

Arnav Bhandari:  in Toronto, ON