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Extremely passionate and hard working marketing professional with over 6 years of experience, developing specialized campaigns for various projects, focused on using creative and strategic approaches to reach target audiences.  Achieves desired goals, while operating under tight deadlines and within set budgets.  Understands the value of strong leadership and importance of working as a team.  

Core competencies include: Project Management | Brand Management | Market Analysis | Strategic Planning | Brand Partnerships | Digital Marketing | Advertising | Client Relations | Team Leadership

- Oversaw marketing department, including: Advertising, Brand Partnerships, Digital Content / Social Media, Licensing, PR, Tour Marketing, & Street Marketing

- Developed and executed marketing plans, focused on creating meaningful connections with target audiences. 

- Project managed campaigns and coordinated with internal staff, artist management, agents, publicists, and external partners to ensure success.

- Regularly conducted market analysis and compiled reports to evaluate progress, success, forecasted growth, etc for projects.   
 
- Maintained relationships with the label's key partners and developed opportunities for artist collaboration.

Marketing Manager

- Developed and executed all tour marketing efforts for the label & its artists.

- Coordinated marketing campaigns for label's major tour based events, including Vans Warped Tour, SXSW, & Fearless Friends Tour.

- Oversaw label's Street Marketing efforts and managed over 300 reps across the country.

- Developed relationships with label's key partners.

Marketing Coordinator

- Properly forecasted and sold-in Pepsi products directly to accounts, such as Wal-Mart, Target, 7-Eleven, etc.

- Achieved all sales and marketing goals.  

- Effectively managed a team of merchandisers that were responsible for receiving & stocking product in accounts.

- Designed and executed promotional displays and other point of purchase marketing materials used within accounts.

- Influential in launch of the Gatorade product line, including the renegotiation of account contracts and implementing new sales & branding strategies.

Sales Representative

- Carried out the promotion of the station’s major productions such as Almost Acoustic Christmas, Weenie Roast, April Foolishness, and Epicenter.  

- Worked closely with account executives and station partners to ensure that all marketing events and activations ran flawlessly.  Partners included: X-Games, Best Buy, Bud Light, Del Taco, Farmer Johns, etc

Promotions Assistant

- Analyzed Procurement & Supply Chain data, to locate the root cause of company shrink.

- Developed new SOP's to be applied to Procurement & Supply Chain channels.

- Successfully helped reduce company shrink following year.

Procurement Intern

Find out detailed information about Art Heeg,  in Anaheim, CA

Art Heeg: in Anaheim, CA

Art Heeg

California Polytechnic State University-San Luis Obispo