Arthur Chark: Sr. Marketing Product Manager in van nuys, CA

• Worked closely with Information Technology, Quality Assurance, Marketing, and other business units to deliver mobile releases to fulfill deliverables and meet deadlines for each project phase. • Acted as liaison between IT and Sales/Marketing Management for all online initiatives, thus reducing time to market. • Managed ongoing analysis and adjustment of Google AdWords campaigns to generate qualified sales leads and improve ROI. • Created and managed project documentation, including statements of work, change requests, meeting notes, and weekly status reports. • Worked closely with Marketing, Social Media, Project Management, and Engineering to coordinate and execute on all web initiatives. • Managed broker/affiliate relationships and worked to improve their success. • Monitored sales and conversion rates daily to determine effectiveness of marketing initiatives. • Collaborated with UI/UX Experience professionals on supporting user interface specifications. • Explored, identified and capitalized on responsive, mobile, SEO/SEM and social media trends and strategies.