Artie Alvarado: Strategic Advisor in Erie, CO
Artie Alvarado
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/542285_637207595205971040.png)
Strategic Advisor
Erie | United States
Skills
No information
Industries
Lifestyle
Outdoor
Work experience
TAA Consulting
Strategic Advisor | 02/2006 - Current
Engage executives with targeted advice on strategic planning, growth initiatives, and product capabilities.
Drive innovative strategies and optimization based on a thorough review of current products and processes.
Enhance Product Development efficiencies as lead on various SaaS and integration projects.
Payless ShoeSource
Sr. Director, Merchandising Strategy | 08/2020 - 02/2021
Streamlined and simplified merchandising processes by developing a set of tools to build top-down and bottoms up merchandise assortment plans quickly and accurately.
Increased product adoption rate 21% and global alignment 45% through SKU rationalization methodology.
Reduced 20% of underperforming styles and improved productivity 50% by implementing proven merchandising strategies.
![Image Journeys Group (Genesco)](https://content.malakye.com/media/logos/images/3467.gif)
Journeys Group (Genesco)
Director Strategic Planning | 04/2017 - 04/2020
Generated $5 million of additional sales by developing an internal data aggregation solution to normalize, report and analyze weekly sales results from top 15 Key Account retail partners.
Slashed overall forecast bias 11% by creating accurate and financially sound seasonal sales forecasts.
Reduced customer assistance and RTV’s $7 million by maximum selling and profitability through Key Account business plans.
![Image Crocs](https://content.malakye.com/media/logos/images/4903.gif)
Crocs
Director Global DTC Merchandising | 01/2012 - 03/2017
Increased product adoption rate 52% and global alignment 59% by implementing new merchandising strategies.
Reduced 67% of underperforming styles and improved productivity 5% by creating strategic assortments.
Achieved double-digit e-commerce comp growth four consecutive years by delivering compelling Go to Market stories and strategies seasonally.
![Image Skechers USA](https://content.malakye.com/media/logos/images/5003.jpg)
Skechers USA
Director Product Development & Merchandising | 05/2010 - 10/2011
Improved margins 3.5% by researching new technologies and implementing them into product development.
Overcame two-year negative sales decline by delivering a clear brand strategy and on-trend products.
Reduced product lead time 10% by introducing the first integrated Go to Market calendar for the brand(s).