Customer Strategic Marketing Manager

Marketing & Sales

Currently as a Strategic Marketing Manager, my responsibilities include driving consumer engagement, and customer planning while also influencing shoppers on their path to purchase through digital and bricks and mortar channels. For the last 3 years I have partnered with sales, marketing, external vendors and site merchandisers to strategize, develop and execute marketing campaigns to drive POS.

Boost consumer brand engagement across multiple brands (Hasbro Games, Play-Doh, Nerf etc), enforce brand standards and analyze shopper path to purchase. Develop creative briefs as well as timelines and lead implementation. Collaborate with sales, brand marketing, as well as U.S head office, vendors, and Toys R Us merchandizers, roll out point-of-purchase marketing campaigns, and drive POS strategy. Lead business planning meetings with executive teams from Hasbro and Toys R Us, administer budget, source quotes.
Key Accomplishments:
• Successfully developed month-long campaign in Q3 2019 for Nerf and Beyblade, resulting in 65% growth in sales vs 4 weeks prior
• Designed in-store experience from ideation to execution, increasing foot traffic and consumer engagement through Toys R Us stores in 2018 and 2019, winning Vendor of the Year Award for Best In-Store Experience for Power Rangers Activation
• Analyzed key account goals (Toys R Us and Canadian Tire) and developed marketing strategies across various mediums to successfully foster Hasbro's trusted brands

Reported to Vice President of Marketing, oversaw variety of product categories, and compiled weekly status reports. Provided updates on major projects and implemented marketing campaigns.
Key Accomplishment:
• Assisted with development of clear marketing objectives and strategies bringing new brands to market (Bios Action Camera, Boomerang Food Movers)
• Coordinated with graphic design department on all customized visuals to prepare brand presentations for sales team

Marketing Coordinator and Project Manager

Coordinated events within community as part of new product launch marketing strategy. Prepared financial and inventory reports, compiled price lists, and conceived presentations for customers.
Key Accomplishment:
• Successfully increase consumer engagement with new products through Experiential marketing tour within communities across Ontario for the new Bios Action Camera portfolio

Additional experience as Recreation and Leisure Support Worker at The Safehaven Project

Events and Communications Coordinator

Find out detailed information about Ashleigh D'Mello, Customer Strategic Marketing Manager in Vancouver, BC

Ashleigh D'Mello: Customer Strategic Marketing Manager in Vancouver, BC

Ashleigh D'Mello