Manager, Brand Development

Marketing & Sales

A Senior Marketing Professional with a broad range of experience including most traditional and non-traditional channels with emphasis on go-to-market strategy leveraging behavioral analysis and data-driven decisions. Experience includes product marketing and marketing strategy, brand development, customer segmentation, marketing analytics, event management, and targeted digital media to drive revenue and brand awareness.

LinkedIn
Responsible for creating, monitoring, and strategic direction of product marketing program designs   http://linkedin.com/in/ashleybotkin for client's Own Brands and eCommerce business. By analyzing actual purchase behavior data, I am
able to scope opportunities within client categories, brands, and competition to build effective
targeted marketing solutions aimed at achieving our client's ROI and revenue objectives. Oversees the research, analysis, evaluation, and reporting of executed campaigns developing presentations
and presenting results, learnings and next step opportunities.

Accomplishments
SKILLS
•	Subject Matter Expert (SME) for householding data analytics reporting.	Product Marketing
•	eCommerce SME providing direction and cross-functional training through internal
Retail Marketing
transitions ensuring smooth program execution.
•	Drove $1.7M in sales and 25K new households for client's eCommerce business in 2019 .	Customer Segmentation
•	Increased revenue by 300% over prior year in 2019 through increased client engagement
from client's own brands business.	Marketing Operations

Solely responsible for planning, budgeting, and management of Core -Mark's Northern California
marketing presence. With a team of 2 direct and 10 indirect reports across two departments, I was
Employee Development
tasked with the adoption and launch of new product lines, sales enablement, new business
Event Management
acquisition, vendor management, and competitive analysis. As part of my underlying
responsibilities, I spearheaded Core-Mark's movement to digital and towards a paperless existence.   Data & Pricing Analysis
Accomplishments	Vendor Management
*	Successfully launched 30 new product lines resulting in over $1M in incremental sales
Budgeting
*	Onboarded email vendor, Constant Contact, to enable digital delivery of product catalo gs
*	Digital training of mobile sales staff to enable smarter sales capture and submission	Digital Marketing
*	Launch of a completely paperless sales-process by August 2016
*	87% customer compliance on vendor sponsored programs, 7% over company standard,	Marketing Automation
ranking #1 in the company
Multi-Channel Strategy

Analytics
EXPERIENCE Cont.   	EDUCATION

Director

*   Top producing loan officer within branch
*   Met sales goals and exceeded peers in production within first three months of hire

Branch Manager Trainee/Account Executive

*   Top producing loan officer within branch
*   Met sales goals and exceeded peers in production within first three months of hire
*   Top 3 loan officer for Sacramento District in both revenue and volume
*   Top producing loan officer for personal loans in Sacramento District

Manager Trainee/Account Executive

*   Exceeded sales quotas by 15%.
*   Manager in top revenue-producing store within Southern California District
*   Women's Automotive Association International (WAAI) company representative
*   Promoted to position of Manager within 3 months of hire date

Manager of Tire Sales

Find out detailed information about Ashley Botkin, Manager, Brand Development in Huntington Beach, CA

Ashley Botkin: Manager, Brand Development in Huntington Beach, CA

Ashley Botkin

University of Redlands