Fashion

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Streetwear

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Yoga

Design - Apparel

Design Director

Top Management

Design Director   knits & wovens	•   Lead concept, silhouette direction, color and print for knit and woven categories.
June 2019 - present	•   Manage and create fabricas a 'fabric first' brand- work very closely with Raw Materials team.
•   Strong partnerships with all counterparts through development cycle.
•   Manage design calendar to ensure the team has realistic deadlines and time to create ideas
and execute tech packs.
•   Strategize new and existing business opportunities to maximize the full potential of the brand while
maintaining brand DNA.

VP of Women's Design

Manage design team, freelance design, and tech team.
Design Director   sweaters, knits & accessories
•   Present seasonal direction, color and concept to design team, sales team, and planning.
June 2016 - June 2019	Present the collection to the company to launch the line each season.
•   Work closely and collaborate with RD&D team for yarn development and special techniques.
•   Direct campaign, lookbook shoots, support social media and marketing initiatives.
•   Travel for concept, development, and fabric sourcing.

PHILADELPHIA, PA
•  Report directly into Creative Director, work intently with CCO and CMO.
Senior Designer   sweaters, knits & accessories   •  Direct and manage knitwear team of 4 each season, for silhouette, yarn development, and March 2015 - June 2016	in house stitch development within knitting lab.
• Collaboratively work with buying teams to ensure all needs are covered, while providing
'premium' product at a higher price point to elevate the brand.
• Travel domestically and overseas for inspiration, and development with agents and factories.
• Collaborate and partner with Product Development and Production counterparts.

Senior Designer for Women's

knits, sweaters, wovens	•   Design, yarn/fabric sourcing and development for both lines
•   Brand manage entire I Heart Ronson diffusion line.
Aug. 2009 - August 2011
•   Direct special projects and partnerships/ collaborations which resulted in the Charlotte Ronson
brand identity.
•   Collaborate with Stylist for collection runway shows and lookbooks.
•   Direct fittings, work closely with in-house pattern makers and tech team.
•   Manage technical design team, pattern makers, design assistant, and interns.

Designer

wovens, sweaters & knits	Cooperative and Ecote.
Jan. 2008 - Aug. 2009	•   Work closely with Design Director and Design Manager on trend, concept, and print
•   Collaborate with merchant teams to provide the most successful product based
on sales and trend.
•   Travel domestically for vintage, print, and trend research.
•   Travel overseas to work directly with factories and 'chase' product.

Associate Designer

NEW YORK, NY	•   Work closely with the Kohl's buying team to develop a cohesive and saleable collection while maintaining the aesthetic of the Vera Wang main line collection.
Assistant Designer   knits & denim
•   Design and development of women's denim and knit tops
Jan. 2007 - Jan. 2008

Assistant Designer

knits & sweaters	•   Initial spec measurements for cut & sew/ sweaters for proto sampling.
Aug. 2005 - Jan. 2007	•   Hand Illustrations, computer flats, and line sheets for each collection

Design Intern

Find out detailed information about ASHLEY FORTUNE, Design Director in California, CA

ASHLEY FORTUNE: Design Director in California, CA

ASHLEY FORTUNE

Central Saint Martins College of Art and Design