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Graphic & Web Designer

IT & Technology

Bike Graphics Kits

Backbone Graphics is an action sports apparel and graphics brand created in 2023 as a side project.

https://ashleylaughlin.webflow.io/backbone-graphics

BDR Holiday Auction Jersey

A custom one-off riding jersey was created for the BDR's 8th Annual Holiday Auction. It was auctioned off for a surprising $385.

https://graphics-by-ash.webflow.io/bdr-holiday-auction-jersey

Branding, POP, and Trade Show Graphic Design

I was brought on board to design Skinner's marketing collateral and trade show booth for the 2019 Outdoor Retailer trade show.

https://ashleylaughlin.webflow.io/skinners

I'm a creative professional specializing in graphic design. My focus is action sports and outdoor recreation. I have designed jerseys, graphics kits for electric bikes, and graphic concepts for the past several years. I recently created a jersey for the BDR's 8th annual holiday auction, which sold for almost $400. My professional experience goes beyond the action sports industry. I've held positions working as a marketing and branding graphic designer, a UX designer on a UX design team, and a freelance website designer. https://graphicsbyash.com/

Full-time freelance design consultant contracting for clients, including Backcountry Discovery Routes, Austin Moto Adventures, Credit Repair Cloud, and Zealth Digital Marketing.

• Create custom jersey apparel and bike graphics kits using existing brands and creating aesthetics from scratch.

• Create easy-to-use WordPress template designs using Figma, build website designs using WordPress and design new logos for clients.

• Support agencies in enhancing and finalizing digital ad assets and course materials. Possess the ability to take something mediocre to professional on a quick turnaround.

• Responsible for start-to-finish project management and working directly with clients. Established quick response times and the ability to deliver on-time solutions per 100% of deadlines.

• Managed client expectations and maintained a positive attitude while working with challenging clients, which resulted in satisfied clients who continue to use the agency for services.

Graphics by Ash

Full-time, Remote

• Evaluated user research to empathize with users, understand pain points, and translate data into meaningful opportunities for improving the user interface.

• Collaborated with team members in cross-team UX design sprints and Lean UX processes resulting in a design process that was, at a minimum, 300% faster than initial design processes.

• Constructed high-fidelity product mockups for the software platform, facilitating significant enhancements to the user interface and overall user experience.


Jr. UX Designer

Full-time & Contract, Remote

• Created graphics and environmental products viewed by hundreds of attendees to the industry's #1 event hosted by Credit Repair Cloud.

• Built a series of landing pages that promoted several key product and course launches. Landing pages contributed to a three-year growth of 265%.

• Redesigned B2B marketing site, making the brand the most easily recognizable brand in the industry.

• Created on-brand logos for company products and content campaigns that appeared in front of 30,000+ customers and potential customers.

• Upheld brand standards across all websites, marketing channels, social media, internal and external swag, and client training materials, raising customer engagement and trust.

Visual (Graphic) Designer

Full-time, Hybrid

• Designed compelling visual identities and logos that produced brand recognition, instilled customer confidence, and contributed to the successful launch of small businesses while concurrently receiving positive feedback from clients.

• Met with clients to build positive relationships, gather and define project requirements, establish scopes, manage project milestones, and deliver design solutions from conceptualization to production.

• Designed visual identities and logos that resulted in brand recognition, customer confidence and contributed to the successful launch of small businesses while receiving positive client feedback.

Founder & Creative Director

Freelance, Remote

• Fashioned engaging and visually captivating social media graphics for marketing campaigns, raising brand visibility, customer engagement, and campaign success.

• Built websites using Indigenous Software's proprietary platform website builder and further customized websites using HTML and CSS.

• Presented UI prototypes and design specs to increase usability of Indigenous' desktop and mobile product suite.

Web Designer

Find out detailed information about Ashley Laughlin, Graphic & Web Designer in Murrieta, California

Ashley Laughlin: Graphic & Web Designer in Murrieta, California

Ashley Laughlin

Rochester Institute of Technology

Rochester Institute of Technology