Tech

• Developed and executed marketing plans, strategies, and roadmaps for 18 new products and effectively tracked their lifecycle from launch to obsolescence
• Produced go-to-market deliverables for each new launch plan and ensured that media embargos, social influencer reviews, and press releases were made live on time of launch
• Managed a budget of $10,000 per product launch which included materials sent to influencers and journalists for reviews, working with video production agencies for ad deliverables, and press releases for high-profile new products. Saved roughly 46% of budget for lower-profile product launches
• Coordinated with PR companies and our marketing team in Taiwan to organize media tours, plan events, and provide tradeshow support at shows like CES, SXSW, and ISTE
• Generated and maintained marketing materials, briefs, and brochures for sales presentations and client meetings
• Prepared all website and social media content to improve brand messaging and Search Engine Optimization (SEO)
• Tracked and prepared data visualizations on key metrics such as website traffic, search engine effectiveness, and page link traffic on Google Analytics and monitored all social media ad performance
• Managed community content in 3D printing forums, 3D printing subreddits, and Facebook groups for qualitative research and customer service support

MARKETING SPECIALIST

Find out detailed information about Ashley Marin,  in Lake Forest, CA

Ashley Marin: in Lake Forest, CA

Ashley Marin

University of California Irvine

University of California San Diego