Ashley Marin: in Lake Forest, CA

• Developed and executed marketing plans, strategies, and roadmaps for 18 new products and effectively tracked their lifecycle from launch to obsolescence • Produced go-to-market deliverables for each new launch plan and ensured that media embargos, social influencer reviews, and press releases were made live on time of launch • Managed a budget of $10,000 per product launch which included materials sent to influencers and journalists for reviews, working with video production agencies for ad deliverables, and press releases for high-profile new products. Saved roughly 46% of budget for lower-profile product launches • Coordinated with PR companies and our marketing team in Taiwan to organize media tours, plan events, and provide tradeshow support at shows like CES, SXSW, and ISTE • Generated and maintained marketing materials, briefs, and brochures for sales presentations and client meetings • Prepared all website and social media content to improve brand messaging and Search Engine Optimization (SEO) • Tracked and prepared data visualizations on key metrics such as website traffic, search engine effectiveness, and page link traffic on Google Analytics and monitored all social media ad performance • Managed community content in 3D printing forums, 3D printing subreddits, and Facebook groups for qualitative research and customer service support