ASHLEY MCELMURRY: Copywriter in Los Angeles, CA

Blending my craft with my interests, I have immersed myself in full editorial pieces covering music and culture for MUD Magazine, and continue to polish my repertoire for clients such as Tako Agency and FabFitFun Inc. For more, visit my website ashmcelmurry.com.

Currently operating on the in-house marketing and e-commerce teams, conceptualizing campaign ideas, creating copy, and mapping out content strategies for deliverables such as PDPs, PLPs, content pages, email campaigns, press releases, design decks for NuOrder, collection stories, marketing campaigns, package inserts, hangtags, store windows, and social posts. Supporting the brand’s affiliate company, Big Star Denim, by creating and designing the infographic for packages, establishing the brand’s voice, and supporting all e-commerce and digital media efforts.

Ideated and created copy for blogs, social ads, email campaigns, landing pages, and PDPs for multiple clients at a time. Advanced from Junior to Mid-Level during first year, ultimately moving to the in-house marketing team in February 2020 where I managed and edited the blog.

Maintained the Instagram and Facebook accounts for V, a restaurant in DTLA. Tended to customer service requests and developed the online persona to help garner a robust clientele for the restaurant. Behind the scenes, I coordinated photoshoots and oversaw creative direction in the development of assets.

Explored the world of retail and fashion in Reformation’s Dallas location. As part of the opening team, I learned about the importance of customer service while also building authentic relationships with customers and assisting with store-related photoshoots, driving sales to meet monthly goals, and executing HQ-planned events.

Worked as the in-house writer for a media startup. While here, I wrote over 400 pieces of content across four of the brand’s platforms. The objective was to create content that would lead to sales from affiliate partnerships. I managed WordPress and helped streamline the editing and writing process.

Wrote articles for the magazine’s digital expansion—covering fashion, music, culture, and social events happening in the Houston area. Produced affiliate articles with rewardStyle and assisted marketing with event planning and execution.