Digital Marketing Specialist - Swisse Wellness North America

Digital & Media

Digital Marketing Specialist with over 5 years of experience in website management and 2 years focused on digital marketing and e-commerce. Implements brand building and e-commerce growth strategies. Additional experience designing in Adobe Photoshop, crafting marketing copy and refining customer service protocols. A committed and reliable team player driven to achieve results.

Reporting to the Senior Digital Marketing Manager, implements brand building and e-commerce growth strategies for
Swisse Wellness, DTC vitamins, supplements and beauty products. Promoted to this position after only 11 months in previous role.
Key accomplishments:
• Within a 6-month timeline, managed the development, launch and optimization of the Swisse.com Shopify Plus
e-commerce storefront. Website launched with several robust third-party plugins, CRM, email marketing
automation, customer service protocols and fraud prevention. Achieved 14% of total sales in first 2 months.
• Researched, trialed, recommended and integrated SaaS tools and apps that most effectively improved site KPIs.
• Improved customer lifetime value by optimizing the ReCharge product subscription program and amplifying the program on the website and in marketing automation emails.
• Increased conversion rate, average order value and lifetime value by optimizing messaging, UX, and a customer
rewards points program.
• Implemented an email lead nurture and direct-response marketing program with 47.2% open rates and 15.5%
click-to-open rates, improving the overall email conversion rate from 1% to 14.9%.
• Engaged and nurtured customers at the optimal touchpoint in the consumer journey through behavior-based
email automations, leading to a 10% increase in sales.
• Decreased customer service inquiries by over 50% by analyzing the path-to-purchase journey and implementing
content-based solutions to improve customer experience and expectations.

Content Marketing Coordinator - Swisse Wellness North America, Healthy Times Organic
Reporting to the Senior Marketing Manager, implemented brand building and content-marketing strategies for Swisse
Wellness, DTC vitamins, supplements and beauty products, and Healthy Times, DTC organic baby food and snacks.
Key accomplishments:
• Managed and refined product and brand presence on consumer-facing digital properties, including Amazon,
landing pages, website, blog and social channels.
• Increased internal efficiency and aligned brand messaging by establishing and editing a master database of product copy, ensuring team approval and regulatory compliancy.
• Within a 3-month timeline, led the editing, design, launch and promotion of 4-part e-book series, gaining more
than 1,848 impressions and over 613 downloads, to drive awareness and nurture and engage customer base.
•   Optimized email campaigns by designing images and GIFs to increase engagement and click rates.
•   Created email marketing calendar and social media calendar to align with campaigns.
•   Provided best-in-class customer service on Amazon by responding to questions and product ratings/reviews.

Implemented multi-faceted content marketing strategies for the Rock 'n' Roll Marathon Series, the world's largest
running event series.
Key accomplishments:
• Edited and optimized over 300 pieces of content to launch The Tempo, a training and nutrition blog.
• Managed ongoing consumer engagement opportunities on social media channels.
• Introduced new concepts for audience engagement through social media, grassroots and event activation.

Field Producer
Project-managed resources, deliverables and expectations for a team of photographers and videographers in preparing and activating content-marketing strategies on race day.
Key accomplishments:
• Fostered seamless and smooth race-day experience by coordinating with the digital, event, operations and production teams to plan and deliver premium and engaging content.
• Stayed calm and composed in fast-paced and high-pressure environments, ensuring timely posting of all event-
related race-weekend digital content across the Rock 'n' Roll Marathon Series' social media channels.

Digital Content Strategist

Promoted to Managing Senior Editor after leading a team of contributing writers to produce content for a digital running
publication.
Key accomplishments:
• Oversaw team of 30+ freelancers, holding them accountable to high-quality work and deadlines. Assigned,
edited and published blogs and videos to website and social channels.
• Produced exclusive content series starring Olympian and Boston Marathon Champion Meb Keflezighi, including
articles, videos, photo galleries and interactive social media posts.
• Balanced community feedback and complex website analytics to determine the most effective content strategy
for increasing website traffic and engagement.
Community Manager
Single-handedly managed Facebook page for digital running community.
Key accomplishments:
• Expanded social media growth to reach 600,000 users per week. Briefed the team weekly on social trends to craft editorial vision.
• Developed Facebook engagement campaigns to increase interaction with readers, including daily calls to action
and "Help a Fellow Runner" series in which the top post reached more than 130,000 fans.

Managing Senior Editor

Find out detailed information about Ashley Miess, Digital Marketing Specialist - Swisse Wellness North America in San Diego, CA

Ashley Miess: Digital Marketing Specialist - Swisse Wellness North America in San Diego, CA

Ashley Miess

University of North Carolina