Ashley Mockett: COO in Alameda, CA

Started with only $30K and grew to an operating income of $250K within the first year. Innovation • Conducted extensive market research, used regression analysis, conjoint analysis, worked with graphic designers, musicians, athletes and film production to become the first in the industry to launch online paid-per-view video in series format. -- $0 investment with $18K revenues generated to date. These have become a staple in our business model and are in the process of planning, improving from the last iteration, the next video production project. Brand & Design Management • Embedded deep brand loyalty in Brazil, a critical market, where we had no presence and needed to find brand alignment. Researched business practices, set up customs process, and developed cooperative brand identity between our company and Brazilian company. Went from 0 market presence to our 8th largest market worldwide. Business Process and Design Management • Navigated manufacturing and exportation process with factory in China to optimize production planning. • Created strategic partnerships across the globe to ensure the best distribution channels possible in all markets. Continuously evaluate value chain and check against benchmarks and market research, adjusting channel strategy. Theory & Strategy • Conducted in-depth strategic analysis, which led to pursuing a strategic partnership with competitor who had better global distribution penetration, and better buying power with the factory in Ningbo, enabling focus on our design, branding, and marketing strengths.