Ashna Sharan:

• Built a unified marketing strategy across all channels by developing a detailed content calendar from scratch (Youtube, Instagram, Blog, Email, Facebook) • Used Trello and Slack to manage Agile projects that dealt with custom web development improvements • Brainstormed, wrote, cast and directed commercials as well as other videos to help promote the company • Grew online traffic by 125% in a year over year comparison

• Conducted periodic website audits and worked with the developer on site enhancements • Created and managed the content calendar, schedules, assets, and overall project to ensure that requirements/deadlines are clearly communicated to team members using Asana, Basecamp, and Google Docs

• Worked on multiple waterfall development projects, including a $650,000 dollar site redesign and migration project • Handled up to 10 projects at a time, including some web development projects that were Agile • Created schedules and organized projects using TeamGantt, Basecamp, Confluence, and Wrike • Tested user experience by composing test scripts, inputting tickets and prioritizing tickets in sprints for developers using JIRA • Presented to clients and account directors on potential growth opportunities and digital strategies • Generated SOWs that clearly explain the requirements and expectations of projects • Wrote and edited RFPs related to new business pitches • Reported results using Google Analytics at campaign, weekly and monthly levels for multiple clients

Managed 50% of the email channel, the largest revenue-generating channel online, accounting for 60%+ of total email revenue • Planned and executed email sales calendars using Microsoft Office and Sharepoint • Implemented email segmentation strategies to drive additional sales from targeted audiences via extensive A/B testing • Worked with cross-departmental teams including creative, copywriting, brand, new product development, legal, etc. • Collaborated with paid search and social teams to develop and implement lead generation campaigns to increase our buyer file • Reported results using Omniture, ReturnPath and Strongview at campaign, weekly and monthly levels

Designed and launched a campaign against domestic abuse that targeted college-aged students