Bachelor of Science in Business Administration

• Built a unified marketing strategy across all channels by developing a detailed content calendar from scratch (Youtube, Instagram, Blog, Email, Facebook)
• Used Trello and Slack to manage Agile projects that dealt with custom web development improvements
• Brainstormed, wrote, cast and directed commercials as well as other videos to help promote the company
• Grew online traffic by 125% in a year over year comparison

Marketing Manager

• Conducted periodic website audits and worked with the developer on site enhancements
• Created and managed the content calendar, schedules, assets, and overall project to ensure that requirements/deadlines are
clearly communicated to team members using Asana, Basecamp, and Google Docs

• Worked on multiple waterfall development projects, including a $650,000 dollar site redesign and migration project
• Handled up to 10 projects at a time, including some web development projects that were Agile
• Created schedules and organized projects using TeamGantt, Basecamp, Confluence, and Wrike
• Tested user experience by composing test scripts, inputting tickets and prioritizing tickets in sprints for developers using
JIRA
• Presented to clients and account directors on potential growth opportunities and digital strategies
• Generated SOWs that clearly explain the requirements and expectations of projects
• Wrote and edited RFPs related to new business pitches
• Reported results using Google Analytics at campaign, weekly and monthly levels for multiple clients

Digital Senior Project Manager

Managed 50% of the email channel, the largest revenue-generating channel online, accounting for 60%+ of total email
revenue
• Planned and executed email sales calendars using Microsoft Office and Sharepoint
• Implemented email segmentation strategies to drive additional sales from targeted audiences via extensive A/B testing
• Worked with cross-departmental teams including creative, copywriting, brand, new product development, legal, etc.
• Collaborated with paid search and social teams to develop and implement lead generation campaigns to increase our buyer
file
• Reported results using Omniture, ReturnPath and Strongview at campaign, weekly and monthly levels

Online Senior Marketing Associate

Designed and launched a campaign against domestic abuse that targeted college-aged students

Marketing Intern

Find out detailed information about Ashna Sharan,  

Ashna Sharan:

Ashna Sharan

LMO Advertising and College Shortcuts

Washington and Lee University