aude DeGregorio: in carlsbad, CA

Responsible for creating and executing all patient initiatives within the company: WakeUpToSleep.com, outgoing communications and market research to make ResMed the brand of choice with patients in sleep disorder breathing. Considered the subject matter expert for market dynamics and trends.

Responsible for the Plackers brand (medical devices) in North America including sales strategy, operations and marketing strategy to expand brand market share in food, drug and mass retailers.

Responsible for all marketing activities for three salon brands: SPA manicure/pedicure, SHELLAC gel polish and ESSENTIALS tools (over 80 SKUs).

Launched Dr. Obagi’s first retail skincare brand, ZO SKIN HEALTH, in high-end retailers, physicians’ offices and spas.

Managed the professional line of Kinerase (skincare) to physicians. Launched new products, co-managed spokesperson Courtney Cox, key liaison with sales team. Oversaw website for both physicians and consumers as well as public relations.

Introduced a new professional hair care brand from concept to launch. Oversaw innovations, trends and launch process for Procter & Gamble hair division.

Responsible for the introduction of the Klorane brand (hair care/skincare and cosmetics) in US market.

Worked as a Registered Pharmacist during summers.