Bachelor of Science in Business Administration

Lifestyle

Music

Outdoor

Snow

Camping

Mountain biking

Reading

Hiking

backpacking

Road cycling

Trailrunning

Adaptable professional with 8+ years of experience & a proven knowledge of B2B & B2C sales, direct response marketing, client relationship management & campaign management. Aiming to leverage my skills contribute to an organization that is bringing innovation to the outdoor industry.

- Moderated & conducted interviews (live & virtual) with professional athletes including Tommy Caldwell, Emily Harrington, Adrian Ballinger, Golden Harper, Mirna Valerio & many more
- Was directly responsible for just under $900k in annual company sales in 2019 through effective partnership management & promotions all the while meeting qualitative goals
- Coordinated & optimized partnerships for over 120 partners including nonprofits, schools & clubs & leagues, driving traffic to stores to increase sales & while also contributing philanthropically
- Excelled at event leadership & management as MC of large events such as Reel Rock, large "fests"
- Managed setup & execution of large-scale brand & sport-focused events & races, including our annual business-to-consumer “CampFest” expo grossing $75k+ with over 1k in attendance over a single weekend
- Successfully recruited high quality brands & reps (including The North Face, Patagonia, Merrell & many others), to participate in "CampFest" event 
- Consistently coordinated, managed & organized profit-earning public events including race packet pickups, expos & other events
- Supervised & supported regional team of three marketers with training, guidance & mentorship to help them to reach their goals

Sr. Marketer

- Aided in the conceptualization & execution of marketing promotions to differentiate new "urban concept store"
- Created & increased awareness of specialized product line while still maintaining brand cohesion
- Supervised & motivated staff of five associates to promote & sell products to push towards reaching sales goals
- Consistently increased personal sales & team sales month-to-month to drive profits & further establish The North Face brand

Selling Supervisor

- Maximized production in four different positions from promotions including traveling sales representative, web optimization specialist, sales analyst and creative coordinator
- Played integral role in creation of newly upgraded, optimized & responsive company website, chrisad.com, organically achieving page one rankings in Google search results for our primary keyword within first month of being live
- Improved website visibility for over 150 clients through the creation of copy, metadata, Google & Bing analytics tracking, & basic localized search engine optimization among other endeavors
- Orchestrated wholly integrated marketing campaigns across a multitude of mediums ensuring all communications were synergistic so as to achieve maximum impact & highest return on investment
- Managed client base of over 70 businesses spreading across multiple states
- Generated, as part of a team, monthly revenue of upwards of $1 million through the implementation of actionable recommendations as a result of my quantifiable analysis
- Maintained consistent client growth of 10%, exceeding company goals & standards, based on desired KPI’s
- Produced creative marketing & advertising pieces using Adobe Creative Suite programs (InDesign, FluidMask, Photoshop) that strongly & positively impacted integrated marketing campaigns

Digital Marketing Analyst

• Promoted to representative to orchestrate wholly integrated marketing campaigns across a multitude of mediums ensuring all communications were synergistic so as to achieve maximum impact & highest return on investment for clients
• Improved the success of my client base of more than 80 businesses through uniquely tailored integrated marketing campaigns involving branding, market research, direct marketing, web marketing, e-blasts & other design elements, as well as internal marketing such as staff training, operations management & resource optimization
• Grew my personal territory by an average of 5% per month through pursuing, presenting to & the eventual on-boarding of new business thus regularly growing the organization's overall client base

Growth Management Representative

• Improved client retention by turning dissatisfied clients into recommitted & engaged clients
• Generated, as part of a team, monthly revenue of upwards of $1 million through the implementation of actionable recommendations as a result of my quantifiable analysis
• Maintained consistent client growth of 10%, exceeding company goals & standards, based on desired KPI's

Client Services Analyst/Account Analyst

• Produced creative marketing & advertising pieces using Adobe Creative Suite programs (InDesign, FluidMask, Photoshop) that strongly & positively impacted integrated marketing campaigns
• Planned & executed market research focus groups to gain insight into the thought processes of our target demographics & presented actionable recommendations to management in order to make company marketing efforts more profitable

Creative Services Coordinator

Find out detailed information about Austen Auger,  in Vancouver, WA

Austen Auger: in Vancouver, WA

Austen Auger

San Diego State University