Bike

Moto & Powersports

Outdoor

*outdoor sports

*mountain bike pioneer

*part-time roadie

THE BIKER - 
Senior E-Bike Product Manager
Cargo & Electric Mobility Expert
EU OEM & Compliance Specialist
Sustainable Transport Advocate

Project Management

I am a senior product strategist and thought leader in the European e-bike and sustainable transport sector. With over a decade of experience spanning OEM product development, EPAC compliance, supply chain restructuring, and digital mobility integration, I present a rare blend of technical expertise, strategic foresight, and cultural advocacy. My proven leadership in Turkey and across EU-aligned frameworks positions me as a high-impact asset for any forward-thinking mobility organization.

I can clearly say, I'm a passionate and pragmatic bicycle product leader with over a decade of experience driving the development and delivery of electric and cargo bikes across the European market.

My career bridges hands-on engineering, compliance mastery (EPAC, EN 15194, ISO 4210), and strategic business development — enabling OEMs, startups, and urban mobility operators to launch vehicles that are not only innovative and user-focused but also fully compliant with regulatory and operational standards.

From managing multi-brand portfolios and lifecycle documentation to collaborating with Tier-1 suppliers on smart motor/display systems and sustainable components, I bring both vision and execution.

I contribute regularly to industry dialogue on the future of bicycle design, the pitfalls of model-year marketing, and the integration of micromobility into resilient urban ecosystems.

Key skills:
✅ E-bike & cargo bike platform development
✅ EPAC/CE/ISO certification strategy
✅ OEM & B2B partnerships
✅ Product lifecycle and compliance documentation
✅ Smart components, IoT integration
✅ Fleet and logistics bike adaptation
✅ Cross-cultural supplier collaboration (EU, Asia)

🌍 I am based in Europe and open to international roles in product leadership, technical consulting, or strategic partnerships in mobility and green transport.

Let’s connect if you’re building the next generation of clean, active transportation.

Event Director

Product Manager

Event Staff

Freelance consultancy for product management and production capability development.

Freelance Consultant

Race Director

Technical review of client demands  
Creation of the product specs and starting the product development process with creation of BOMs 
Validation of BOMs with product development team 
Sharing the technical incompatibility issues with clients and suppliers
To over come those incompatibility issues; finding alternative items, suggestions and finalization.
To get the confirmation of final version of BOMs and prepare for purchase orders
Prototype preparation and calculations of confirmed BOMs
To follow and management of those preparation on supplier side
Verification of all details on prototype to create the golden sample
Sharing negative results on prototype phase with clients and supplier
To over come those incompatibility issues; finding alternative items, suggestions and finalization for production.
Creation of product topography ; in-house collections and new products·
Market positioning of the products in collection
Following new trends in industry
Project management of first-time products like JIVR & Cargo Trike
Field testing of the products
Communication with clients for pricing of the products
Adding new international clients onto portfolio
Planning of attendance for national or international events
Creation and management of the content for events above
Following international sources and industrial / governing bodies like CIE / ECF etc.
Communication with industrial / governing bodies like CIE / ECF etc.
Review of new products / updates with suppliers
Sustainability of communication with suppliers and service providers
Following emerging situations via international network
Creation of the content for the opportunity / threat analysis
Supporting of every purchase function in technical and commercial aspects
Technical control and verification of orders and order confirmations
Creating solutions on issues during production with product development team
Review of equipments for production and communication with suppliers

The Biker

After long years on saddle and in production & retail side of cycling sector, I have founded my own company in August 2015. Due to 2016, I have started to serve for investors, brands and producers. 

I would like to offer my service for different channels; following through all product flow on vendors,

- Production & Facility Management; since Turkey is very close to European markets and for last 2 years it has been discussed among European brands to get the production return to Europe from Far East. (I had mentioned first time about it in 2009) Turkey can be a good solution for production.

Turkey has several factories and new comers are joining the sector for last 2 years. Even, an alloy frame factory started up. 

I can manage your production and product flow, breaking the language barrier with local sources.

- Collection / Product Range Meetings & Instructions; Since I'm a keen rider and mechanic, I can combine those longtime skills and my production experience to create a wide spread range with cost effective methods.

- Quality Management; I can provide incoming inspection of samples and can follow your sample production. From prototype phase to "golden standard sample" phase, I can report and take action to provide quicker solutions. 

- Production Survey; I can follow your scheduled production batches and I can manage the production issues instantly on field. I can support your documentation and import process too.

- Brand Events & Meetings; I can use my tourism and guiding experience to organise events & meetings for your brand.

- Sales & Marketing; Since Turkey has a huge potential for sports & cycling sector with young population, I can support your sales & marketing efforts for Turkish market. 

Please feel free to contact me about any of above topics. We can discuss collaboration opportunities.

Co Founder

Organization

Adventurer

Import & Export Consultant

Store Manager

- Orders & Shippings - Import Procedures of Bicycles & Components + Textile & Gear - Aftersales Legal Process including service points network.

Import Export Specialist

Product Development

- Market Research - Annual Forecast of Sales+Turnover+Profit - Orders & Shippings - Import Procedures of Bicycles & Components + Textile & Gear - Aftersales Legal Process including service points network.

Project Assistant for Turkish Distribition

- Incoming Inspection of Goods - Purchase Orders for Production - Quality Problems of Suppliers - Product Development; preparing bill of materials for clients and recommending solutions for technical and end user side. - Tracing of Technical Problems at Production - System Updates at MRP/ERP for specs.

Quality & Production

- Annual Sales Forecast - Retail Training - Field Sales Training - Orders & Shipments

TR Assistant Manager

Following the training which has been given in France at Paris during 2 months, my tasks were - To manage the department which was under my responsibility, such as a separed store in the store. - To keep the flow of fundemental proceses of a department manager; Order management / Sales Management/ Stock Management/ Staff Management. - To be a “Duty Manager” as Store Manager for 1 day per week. - Training of staff including recruitment process and career management. - To arrange layout placement for the department. - Order management; To forecast about sale performance of goods, item by item. To open purchase orders on system from continental supply chain due to sale perfomance. To block purchase orders due to seasonal forecast to manage reasonable stock levels. To choose product range due to turnover levels. - Sales Management; to determine a commercial policy including range choice and determining a price policy. - To decide for promotional actions and discounts to activate the sales. To increase the support of “weak links” in turnover. - Stock Management; to keep stock values correctly, physical and systematical. To manage the orders precautionally with forecast to increase stock levels. - Staff Management; to recruit the staff for the department. Recruitment process includes legal processes and documents. After recruitment to train them for field service and career management. To order their work shifts and work hours. -Career Management; to provide personal development of the staff with trainings and career management. This process leads the individuals from the start to upper levels of management on different positions.

Department Manager

MTB & Tour Guide

Mountain Bike Leader

Our firm was manufacturer of separators which being used in industrial processes. My responsibilty was, supplying spare parts for clients such as Ulker, Sutas, Pinar, Efes Pilsen, Tuborg. My role was to identify correct part for correct machine and to import it. This position really was relied on SAP and MRP/ERP systems.

Westfalia Seperator TR - Spare Parts Supply

Our company was the vendor of well known brands in white appliances market such as General Electric, Electrolux, etc. 75% of production was being imported. My responsibility was, supplying spare parts to those brands as commercial clients. My role was including to planning of purchase orders, preparation and delivery processes of those spare parts. To work through SAP was an essential requirement.

Vestel White - Spare Parts Resp.

Tour Leader & Operator

Our company was the vendor of well known brands in white appliances market such as General Electric, Electrolux, etc. 75% of production was being imported. My responsibility was, supplying spare parts to those brands as commercial clients. My role was including to planning of purchase orders, preparation and delivery processes (including customs) of those spare parts. This spare parts process was developed and re-modelled by our collaboration with our IT and MIS department under my advices. To work through Oracle MRP/ERP systems was a must for that postion. All employess lost their jobs because illegal bankruptcy of the company.

Spare Parts Resp.

Our company was the vanguard of their sector in Turkiye which was the importer and manufacturer of automated shutters for houses, automated roller shutter door systems for houses and industrial buildings such as warehouses, insect screen applications, and loading ramps. My role was to asist foreign trade operations and responsibility of the IT systems for regional offices in Turkiye. I leaded the implementation of Wide Area Network via Cisco Systems to minimize communication costs. But they put me off for while saying that they’d have a government supply for my position from KOSGEB (Association of Small and Mid Sized Bussiness Units) and didn’t register me into National Security System (SSK). As soon as the position in TEBA has been offered to me, I resigned.

IT + Wan Project Manager / Foreign Trade Asst.

Find out detailed information about Aybars Surucu, THE BIKER - 
Senior E-Bike Product Manager
Cargo & Electric Mobility Expert
EU OEM & Compliance Specialist
Sustainable Transport Advocate in Vazdradzhane, 03

Aybars Surucu: THE BIKER - 
Senior E-Bike Product Manager
Cargo & Electric Mobility Expert
EU OEM & Compliance Specialist
Sustainable Transport Advocate in Vazdradzhane, 03

Aybars Surucu: THE BIKER - Senior E-Bike Product Manager Cargo & Electric Mobility Expert EU OEM & Compliance Specialist Sustainable Transport Advocate in Vazdradzhane, 03

Aybars Surucu