Ayush Vij: in Long Beach, CA

Responsible for the set-up, data analysis, optimization, reporting and expansion of digital ad campaigns that work across multiple systems like Ad Servers, DSPs, etc. internally and externally to help client reach their target audience and exceed client KPIs including CTR, viewability, conversions, cost per completed view, sales lift, video completion %, invalid traffic, etc for media like Google Display, Interstitial, CTV/OTT, Video and Social Media. • Functioning as a PM for large national brands and advertisers, owning all technical and operational aspects of the campaigns. • Working as a point of contact between the Product, Engineering team and Ad Ops to build and manage SQL queries and build QUEST (Query Suggestion Tool) Tool for our internal DSP which will save Ad Ops about 200 hours every week. • Utilize SQL to build accurate audience segments based off of 1st party, comScore verified data and LiveRamp. • Coordinate with Account Managers and other internal departments to ensure the smooth execution of digital campaigns. • Manage client communication for data troubleshooting for strategic accounts under Auto, CPG, QSR, Pharma, Events etc. • Report costs and confirm month-end billing invoices for campaigns, data, and publisher partners.

• Partnered with a PM on Windows Update team to build a Windows 10 Updates solution - Never released. • Established and led a local user community, about Microsoft products to collect 1300 upvotes on 200 feedback with 310 Quests. • Presented: Why the Microsoft Insider Programs your secret superpower? Microsoft Ignite The Tour - Dubai in 2019.

• Design GANTT Charts and different flowcharts that influenced the roadmap to execute various research programs. • Led the digital initiatives CITT to amplify outreach by partnering with different stakeholders across different organizations. • Leveraged SQL to convert raw datasets to meaningful information and communicate it with the audience in easy language.

Consulted for Microsoft to build relationships with premier enterprise Microsoft Teams' customers.

• Coded and deployed a scalable, low-cost task tracking framework for Web (PHP/DOM) & Android - 'SLATrack' in 7 months. • Designed and wrote all the technical documentation with flowcharts, roadmap and diagrams that demonstrated and influenced the code implementation, feature set, and over all the entire products to keep all stakeholders on the same page. CONFERENCE PAPERS, PROJECTS, AND CERTIFICATIONS (CP) Text-Mining and Visualizations of Phishing Attacks in the Education Sector • 19th Annual Security Conference • 2020 • Analyzed phishing emails using Power BI and Python determined that November and December are the least dangerous months in the education sector out of October through December.