Barbara Musick: Data & Marketing Manager in Denver, CO

•Department-wide event management expert, working successfully with partners, sponsors, and vendors to achieve successful events within budget. Creates, cultivates, and maintains positive relationships with internal and external stakeholders. Manages all event logistics including identification and planning, marketing and promotion, budgeting, sponsorship development, and post event data analysis. •Responsible for development, implementation and evaluation of marketing and communication plan for State Demography Office to include social, print and digital media. Website management, and development of marketing and communication materials including articles, blog posts, newsletters, webinars, email campaigns, and web content for the Division of Local Government. Measures and analyzes success of strategies. •Administration of the strategic plan for Division of Local Government, with a focus on planning and results tracking. Developed metrics-based tracking system, decreasing reporting time by 80%. •Development of tracking and reporting systems for the Division of Local Government leadership for monthly reporting to Governor’s office, resulting in increased efficiency across the division.

•Volume manager, responsible for review of Government requirements and development of outlines. •Managed proposal process from pre-RFP stage through submittal to federal Government, including capture plans, review teams, writer management, and all phases of production. •Administrated development of the proposal process, structure and format, win strategies, competitive analysis, requirement matrices and proposal presentation. •Interfaced with Government representatives and corporate teammates to successful project completion.

•Managed corporate tradeshow presence including budgeting, logistics, team management, and marketing collateral design and production. Worked within team construct to achieve budgetary and business development targets. •Responsible for all corporate marketing material development and production oversight. •Developed and presented research findings to upper management and assisted in development and implementation of new strategies. •Led operational reviews with corporate stakeholders to proactively identify needs, drive customer satisfaction, and increase new business development.

•Led ad hoc communications team tasked with expanding presence and increasing effectiveness at conventions and trade shows. Developed strategic messaging, marketing materials, and booth design on limited budget. •Achieved business development targets through online and primary research, resulting in increased market size and revenue. •Presented research findings and analysis to senior leadership, and assisted in development and implementation of new strategies to carve out and build market niche.