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Brand and Package Designer

Creative & Design

Screen Printing and Apparel Design

Client: Skate Cute But Loud
Brief: Vector Art, Separations, Color Matching, and Printing, Apparel Style and Color Concepts

Product Display and Collections

Client: Skate Cute But Loud
Brief: Brand Illustrations, Font Design, Product Display Advertising, and Website Layout, User Experience and Accessibility, Mobile Website Layout with Brand Personality, and ability to shop directly in Social Media Platforms. Specifically Instagram.

Package Design and Brand Illustration

Client: Miki Surf Co.
Brief: Concept Art, Packaging Design, Brand Illustrations

Editorial Design

Personal Project: Vogue Magazine
Brief: Front Cover Layout, Complementing Interior Pages, Photo Editing, Layout Design, Neon Lettering

Label Design and Full Page Ad

Personal Project. St. Julian’s Wine
Brief: Label Design and Mood Board, and a Full Page Magazine Ad

Apparel and Merchandise Design

Client: Planned Parenthood of SW Ohio
Brief: Inclusive illustration for Featured Artist Shop including: Tote Bags, Hoodies, Sweatshirts, and Tees

Concept One: Illustration on back of navy blue, Royal Apparel brand, front zipper, hoodies.

Concept Two: Illustration on front of cotton candy pink Bonfire brand crewneck sweatshirt.

Concept Three: Illustration on one side of a navy blue canvas tote bag.

Specializes&nbsp;in&nbsp;dopamine&nbsp;infused&nbsp;design,&nbsp;illustration,&nbsp;and&nbsp;digital&nbsp;media.Enjoys&nbsp;working&nbsp;with&nbsp;inclusive&nbsp;brands&nbsp;and&nbsp;bringing&nbsp;their&nbsp;ideas&nbsp;to&nbsp;life.Fluent&nbsp;in&nbsp;Illustrator,&nbsp;InDesign,&nbsp;Photoshop,&nbsp;PowerPoint,&nbsp;Affinity,&nbsp;Shopify,&nbsp;Wix,&nbsp;Canva,&nbsp;ProCreate&nbsp;Dreams,&nbsp;Trello,&nbsp;Meta,&nbsp;TikTok,&nbsp;Placeit,&nbsp;Click-Up,&nbsp;Asana,&nbsp;Screen&nbsp;Printing,&nbsp;Apparel&nbsp;Design,&nbsp;Print&nbsp;Production,&nbsp;Inventory,&nbsp;Shipping,&nbsp;and&nbsp;Project&nbsp;Management.What&nbsp;Sets&nbsp;Me&nbsp;ApartBold&nbsp;ideas,&nbsp;colorful&nbsp;design,&nbsp;brand&nbsp;illustrations,&nbsp;and&nbsp;an&nbsp;engaging&nbsp;vibe&nbsp;through&nbsp;print,&nbsp;apparel&nbsp;and&nbsp;digital&nbsp;media&nbsp;that&nbsp;speaks&nbsp;directly&nbsp;to&nbsp;your&nbsp;audience&nbsp;and&nbsp;intrigues&nbsp;them&nbsp;to&nbsp;keep&nbsp;returning.What&nbsp;I&nbsp;Bring&nbsp;To&nbsp;The&nbsp;Table<ul><li>Advocacy&nbsp;for&nbsp;inclusion,&nbsp;equity,&nbsp;accessibility,&nbsp;self-expression,&nbsp;and&nbsp;empowerment.</li><li>Focusing&nbsp;on&nbsp;client&nbsp;relationships&nbsp;by&nbsp;providing&nbsp;sample&nbsp;products&nbsp;and&nbsp;transparency.</li><li>Collaborating&nbsp;with&nbsp;internal&nbsp;teams&nbsp;and&nbsp;community&nbsp;outreach&nbsp;to&nbsp;create&nbsp;brand&nbsp;awareness.</li><li>Overseeing&nbsp;projects&nbsp;from&nbsp;ensuring&nbsp;press&nbsp;ready&nbsp;artwork&nbsp;to&nbsp;production&nbsp;and&nbsp;onto&nbsp;shipping.</li><li>12+&nbsp;years&nbsp;of&nbsp;experience&nbsp;working&nbsp;in&nbsp;branding,&nbsp;visual&nbsp;identity,&nbsp;social&nbsp;media,&nbsp;design&nbsp;trends,&nbsp;layout&nbsp;design,&nbsp;typography,&nbsp;color&nbsp;theory,&nbsp;color&nbsp;separations,&nbsp;press-ready&nbsp;artwork,&nbsp;package&nbsp;design,&nbsp;print&nbsp;production,&nbsp;deadline&nbsp;management,&nbsp;and&nbsp;the&nbsp;Adobe&nbsp;Creative&nbsp;Suite.&nbsp;</li><li>Bachelor’s&nbsp;Degree&nbsp;from&nbsp;Rocky&nbsp;Mountain&nbsp;College&nbsp;of&nbsp;Art&nbsp;+&nbsp;Design.</li></ul>What&nbsp;I&nbsp;Bring&nbsp;To&nbsp;The&nbsp;Table<ul><li>Developing&nbsp;Brand&nbsp;Illustrations&nbsp;for&nbsp;products,&nbsp;packaging,&nbsp;and&nbsp;seasonal&nbsp;collections.</li><li>Conceptualizing,&nbsp;designing&nbsp;and&nbsp;creating&nbsp;brand&nbsp;consistent&nbsp;products,&nbsp;ads&nbsp;and&nbsp;packaging.</li><li>Creating&nbsp;a&nbsp;vibrant&nbsp;and&nbsp;inclusive&nbsp;shopping&nbsp;experience&nbsp;online&nbsp;and&nbsp;in&nbsp;person.</li><li>Designing&nbsp;packaging&nbsp;for&nbsp;wholesale,&nbsp;and&nbsp;visual&nbsp;merchandising&nbsp;for&nbsp;collection&nbsp;displays.</li><li>Building&nbsp;relationships&nbsp;with&nbsp;vendors&nbsp;to&nbsp;ensure&nbsp;quality&nbsp;and&nbsp;make&nbsp;products&nbsp;come&nbsp;to&nbsp;life.</li></ul>

Manages Shopify updates, product launches, new site assets, and email marketing.
Illustrates branded content that is vibrant, eye-catching, fun and inclusive.
Maintains social media, and creates scroll-stopping product mock-ups for new drops.
Designs packaging for wholesale, and visual merchandising for collection displays.

Designed iconography, and various data visualizations to incentivize investors.
Created engagement tools and social media content for non-profits.
Developed, implemented, and managed extensive digital asset libraries.
Utilized Click-Up to track progress and complete projects within deadlines.

Graphic Designer Print and UI

Managed multiple projects at a time for digital media and printed marketing materials.
Designed flyers, newsletters, and wrote intriguing home and neighborhood copy.
Identified target audiences, compiled mailing lists, and automated direct mail.
Fostered and maintained external relationships with multiple vendors.

Print Production Designer

Find out detailed information about Becca Kofron, Brand and Package Designer in Long Beach, California

Becca Kofron: Brand and Package Designer in Long Beach, California

Becca Kofron

Skate Cute But Loud

Portfolio Creative

Comey and Shepherd