Ben Coates: Managing Director in Park City, UT

Working with a team of committed Revelers to build the bikes we believe in and develop the best bike company in the world for the committed dirt rider.

Supporting a founder led bike company to build infrastructure that supports the continued development of the best bicycles company in the world for the committed dirt rider.

Overseeing all aspects of the North American Business for POC. Savings lives and reducing the risk of injury for athletes and anyone inspired to be one.

Directly responsible for all aspects of the award winning Global Road and Project One Business, specifically. -P&L responsibility of over $250MM -Product Development -Product Engineering -Quality -Product Design -Go To Market Strategy -Product Marketing -Costing -Retail Pricing -Retail Training and Development