Ben Kelley: General Manager in Oceanside, California
Ben Kelley
General Manager
Oceanside | United States
Skills
- Securities
- Business Operations and General Business
- Management Activities or Functions
- Finance
- Financial Planning & Analysis
Interests
No information
Industries
Skate
Surf
Health & Fitness
Work experience
...Lost Surfboards
General Manager | 09/2016 - Current
Oversee all aspects of operations, including production, finance, sales, marketing, customer service, and human resources.
Develop and implement effective business strategies, increasing sales every year during my tenure.
Lead and manage a team of over 60 employees at 7 separate facilities, ensuring alignment with organizational goals.
Identify and assess business risks and opportunities, making informed decisions to mitigate and capitalize.
Monitor and analyze key performance indicators (KPIs) to measure and track performance.
Foster a culture of innovation, collaboration, and continuous improvement.
Athleisure
Head Buyer Sun Diego Boardshop | 01/2014 - 12/2016
* Managed over 75 men's apparel and accessory brands for 10 retail locations.
* Reduced inventory by 12% while maintaining a 52.5% margin and increasing sales by double digits.
Athleisure
Store Manager Sun Diego Boardshop | 01/2012 - 12/2014
● Led a staff of up to 35 employees at multiple locations.
● Consistently achieved the largest monthly sales increases in the company.
● Hired, trained, and motivated a high-performing, low-turnover sales team.
● Increased sales and margins annually by double digits while reducing inventory levels.
Carlsbad Pipelines Surf Shop
Store Manager | 01/2009 - 12/2012
* Managed day-to-day operations of both retail and online stores.
* Served as primary buyer for all categories, including hard and soft goods.
* Launched and managed Carlsbadpipelinesonline.com e-commerce website and social media marketing.
* Assisted with all accounting functions, including banking and accounts payable.
Catalyst Shop/Lost Surfboards Retail Stores
General Manager | 01/2008 - 12/2009
● Responsible for in-store operations, including purchasing, payroll, and scheduling.
● Managed all aspects of Catalystshop.com website, including redesign, content management, sales, and customer service.
K Five Boardshops
General Manager | 01/2002 - 12/2008
Managed all store operations, including interviewing, hiring, training, scheduling,
directing, and evaluating team members, prioritizing excellent customer service.
Performance Board Center
Owner/Operator | 01/1997 - 12/2002
Conceived, designed, constructed, merchandised, and stocked a retail surf and skate shop.