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Marketing Specialist

Specialist & Consultant

A strong team leader experienced in sales and marketing. I have a robust and consistent track record of outdoor retail sales and brand development driven by my passion for the outdoors. 

Related Skills: 
•B2B sales
•Customer relationship management
•Brand management 
•Marketing strategy development

Oversaw and lead all marketing efforts for Long Lake Marina and subsidiaries.

Guided and developed original content across the Long Lake Marina portfolio of brands. Both brick and mortar and e-commerce channels. Lead web development projects for the marina and e-commerce sites. Lead and managed social media and digital brand presence for Long Lake Marina. 

Maximized co/op marketing initiatives with manufacturers.

Track KPI's to increase revenue and ROI for multi-channel marketing campaigns.

Cultivated and responded to all incoming leads and pre-qualified potential customers. Re-targeted non qualified customers with Long Lake Marina's marketing efforts. Increased inbound sales leads 30%. Centralized sales work flow within CRM platform to increase speed and effectiveness of the sales teams responses. 

Video production for individual sales units, television commercials, OTT and social media. Worked closely with marketing reps and agencies to deploy industry best practices in the dealership.

Brand's include: Longlakemarine.com, OverstockWake.com, OverstockSnow.com, BlemBoard.com

Successfully managed New England and Mid Atlantic territories by creating and maintaining business to business relationships with specialty outdoor retailers.

Grew B2B sales 20% in first 4 months as Territory Manager in a highly competitive and saturated market.

Trained and educated retail employees on SHRED. products and sales tactics to increase sell through.

Laid off due to COVID-19

Northeast Territory Manager 

Manage brand image, social accounts, event coordination. Developed inbound marketing strategies that increased revenue. Developed new retail experiences that brought customers closer to the brand. Collaborated with sales manager with hiring/training new sales employees. 

Marketing Coordinator

Focusing on the Fischer Alpine account. Lead and participated in  demo events, trade shows, shop clinics, race fit days etc. Collaborated with New England sales team to implement sales strategy across the region.

Technical Representative

Find and satisfy customer needs with product both bike and ski related. Manage sales and follow up appointments. Executed all facets of the retail experience with the addition of professional ski boot fitting and bicycle service.

Sales Associate/Mechanic

Worked with management to strategically purchase inventory for the company based on data collected.  Developed deeper understanding of the cycling and backcountry ski industry. Proficient in Lightspeed POS System.

Interim Buyer/Web Manager

Find out detailed information about Ben Manning, Marketing Specialist in Portland , ME

Ben Manning: Marketing Specialist in Portland , ME

Ben Manning