Solé Bicycles
Head of Marketing | 01/2010 - 11/2017
Partner at Solé Bicycles since inception, built out of a college dorm room to over $1mm in revenue
Directed all marketing strategy for Solé Bicycles (www.solebicycles.com), since inception
Ran ideation, production, and implementation of;
o Brand Architecture
o E-commerce/Digital strategy
o Product Development
o Pricing Structure
o Retail Storefront Marketing
o Seasonal Large Scale Ad Campaigns
o Social Media
o Public Relations
o Any / all other aspects of a multi-channel marketing approach
Managed a team of 2-3 on a daily basis, delegated and coordinated tasks
