Benjamin Ros: in North Tustin, CA

* Handle Sales and Marketing Efforts for the company * Manage e-commerce sales and marketing for direct customers. Increasing sales to e-commerce customers by 20% YOY * Acquire international distributors for the Vertex and Somatic brands. * Partner with the CEO/Owner to develop strategic and operational goals.

Manage e-commerce sales and marketing for direct customers. Improve Amazon.com business by 40% YOY for three years utilizing Amazon.com promotional opportunities and by building a relationship with our business partners Increase brand awareness on Amazon.com through, management of product pages, brand pages and advertising. Oversee all item costing, margins and annual contract negotiations Manage new product launches including new items setup and forecasting. New customer acquisition resulting in over $1.1M in business Provide direction on the company’s e-commerce efforts including SEO, PPC, and adwords . Oversee brand marketing initiatives by managing the front end website experience, landing pages. Plan social media initiatives resulting in and increase of 275% in direct connections to our customers.

Manage daily operations for Marketing, Customer Service and Human Resources. Including the development and follow through of a yearly budget for all three departments. Manage staffing for all three departments and responsible for daily coaching and training for customer service and marketing staff, inclusive of a yearly review. Provide direction on the company’s e-commerce efforts including SEO, PPC, CSE and Retargeting. Oversee sales efforts and brand marketing initiatives by managing the front end website experience, landing pages, content and product placement. Track and evaluate website user behavior through analytics, providing recommendations to improve the customer experience, site usability and conversion rates. Monitor industry trends and competitors to ensure the company remains competitive with respect to product selection and site features. Initiate social media initiatives resulting in over 45k direct connections to our customers. Plan and promote trade show booths for both B2B and B2C customers. Develop products under a private label brand resulting in over $1M of new yearly revenue. Project manage company initiatives: launching a wholesale only website, a new e-commerce platform, Magento, and launch of new accounting software, Microsoft Dynamics (formerly Great Plains) Ensure compliance to all relevant regulatory and reporting agencies, along with legal compliance to all applicable governmental laws and regulations covering wages, affirmative action, health benefits and 401k administration.

Managed the daily operations for a cross functioning group of order processors, technical support, and customer service representatives. Ensured customers receive world class service via phone, email and online chat, Created and implemented customer service metrics for the department to follow for identifying service related issues and trends. Developed and optimized processes, systems and standard of work for both the customer service and order processing departments, leading to minimized lead time and errors and maximizing the level of service provided to our customers.

Responded to and provided customer service to inbound customers via phone and emails. Completed order processing duties to ensure efficient and accurate completion of customer orders and returns. Created standard operating procedures for the department to ensure accurate and consistent service to our customers. Assisted in creating technical articles for marketing and web content.

* Coordinate communication for California and Oregon Customer Service and Support Associates. * Prepare documents for a web based manual for California Customer Service and Support. * Compose procedures for newly integrated and updated systems.

* Drive and lead change in current procedures to improve efficiency. * Analyzed current procedures to determine functionality and seek opportunities for improvement. * Interact with other lines of business to ensure change is done accurately between other sites.

* Monitored, coached associates to achieve excellence in service * Handle escalated calls to ensure customer satisfaction. * Answer questions from associates regarding procedures. * Motivated team members to achieve relationship deepening goals.