Bike

Lifestyle

Snow

Lifetime skier

Mountain biker

And road cyclists; owner of traditional american tattoos; raised in the punk rock clubs of detroit

Michigan; appreciator of independent music; driver of a 1974 chevrolet truck; follower of surf and skateboard culture and fashion; denimhead and lover of footwear and sneaker culture.

Communications Manager

Digital & Media

Marketing communications expert with 10+ years experience in the outdoor industry with specific expertise in public relations, event activations, and brand communications. Three years experience developing and implementing global public relations and communication strategies within endemic space(s) with excellent project, time, budget and external agency management skills. 

•	Establish and set global PR and Communications strategy(s) and campaign(s)
•	Direct and support external PR agency(s) and internal Safilo PR department to effectively and consistently communicate key brand and product stories
•	Develop national and regional advertising and PR activations
•	Develop and monitor all related budgets for the Media/Public Relations programs
•	Direct and negotiate all media buys including print, interactive, & television/film
•	Develop collateral with Creative and Marketing Directors to ensure proper and timely product communications in appropriate channels

•	Manage/coordinate media communications for clients (Giro, Yeti Cycles, Shinola, and Spinlister)
•	Developed Go-To-Market communication plans for 2014/15 and 2015/16 Giro Sport Design Snow Product line(s)
•	Internal Project/Budget Manager on all media product launches
•	Copywriter, copy editor, and ghost writer for client communications
•	Establish and maintain media relationships across endemic, outdoor, and lifestyle segments

Public Relations Account Manager

•	Collaborated with Product Team to bring multiple models to market within 12 months
•	Managed print, digital, and PR campaigns utilizing internal and external resources/agency
•	Managed editorial calendar and consumer communications for brand’s social media channels
•	Managed and enacted media buy and communication plans

Brand/Content Manager

•	Managed the planning and execution of North American tradeshows, consumer events, and media launches/ride experiences
•	Project Manager for the design, development, and implementation of tradeshow booth
•	Initiated the development of event pop-up store and unique product launch experience(s)
•	Collaborated closely with Avid Product Management Team on product launches, tradeshows, sales support materials, brand collateral, advertising, website, and PR

Events & Promotions Mgr / Avid Brand Communications Mgr

Find out detailed information about Benjamin Cruickshank, Communications Manager in Portland, OR

Benjamin Cruickshank: Communications Manager in Portland, OR

Benjamin Cruickshank