Benjamin Cruickshank: Communications Manager in Portland, OR
Benjamin Cruickshank
Communications Manager
Portland | United States
Skills
No information
Interests
Lifetime skier
Mountain biker
And road cyclists; owner of traditional american tattoos; raised in the punk rock clubs of detroit
Michigan; appreciator of independent music; driver of a 1974 chevrolet truck; follower of surf and skateboard culture and fashion; denimhead and lover of footwear and sneaker culture.
Industries
Bike
Lifestyle
Snow
Work experience
SMITH SPORT OPTICS
Communications Manager | 06/2015 - Current
• Establish and set global PR and Communications strategy(s) and campaign(s)
• Direct and support external PR agency(s) and internal Safilo PR department to effectively and consistently communicate key brand and product stories
• Develop national and regional advertising and PR activations
• Develop and monitor all related budgets for the Media/Public Relations programs
• Direct and negotiate all media buys including print, interactive, & television/film
• Develop collateral with Creative and Marketing Directors to ensure proper and timely product communications in appropriate channels
TRUE Communications
Public Relations Account Manager | 06/2013 - 06/2015
• Manage/coordinate media communications for clients (Giro, Yeti Cycles, Shinola, and Spinlister)
• Developed Go-To-Market communication plans for 2014/15 and 2015/16 Giro Sport Design Snow Product line(s)
• Internal Project/Budget Manager on all media product launches
• Copywriter, copy editor, and ghost writer for client communications
• Establish and maintain media relationships across endemic, outdoor, and lifestyle segments
Bell Helmets
Brand/Content Manager | 06/2012 - 06/2013
• Collaborated with Product Team to bring multiple models to market within 12 months
• Managed print, digital, and PR campaigns utilizing internal and external resources/agency
• Managed editorial calendar and consumer communications for brand’s social media channels
• Managed and enacted media buy and communication plans
SRAM Corporation
Events & Promotions Mgr / Avid Brand Communications Mgr | 12/2005 - 06/2012
• Managed the planning and execution of North American tradeshows, consumer events, and media launches/ride experiences
• Project Manager for the design, development, and implementation of tradeshow booth
• Initiated the development of event pop-up store and unique product launch experience(s)
• Collaborated closely with Avid Product Management Team on product launches, tradeshows, sales support materials, brand collateral, advertising, website, and PR