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Director, Digital Marketing

Digital & Media

SUMMARY
Experienced marketing strategist and tactician.  Digital agency experience with consistent record of marketing campaign success.

SKILLS PROFILE
-	Focused, results-oriented marketing professional who succeeds with analysis and creativity.
-	Knowledgeable marketer who integrates traditional marketing perspectives with best-of-breed digital marketing practices.
-	Thoughtful leader who drives results and excels at personnel management, staff development, and cultivation of peer relationships.


Also a native Southern Californian who skated The Pipeline in the 80's as a kid and has surfed every  spot  from Ensenada to the  Golden Gate Bridge.  20 years experience in  Internet Marketing and  Web development,  working  for Daymon Worldwide, UC San Diego,  VeriSign, Apple, and  interactive agencies.

UC San Diego Extension is the non-profit, self-funded, professional education arm of UC San Diego. UCSD Extension educates 54,000 enrollees a year in 45 countries with 5,000 courses. We support over 100 certificate programs, 12 specialized study programs, and 4 master’s degree programs.

-	Responsible for public interactive marketing strategy and management of $41 million ecommerce site and expansive network of digital marketing assets & tools, realizing 15% YoY revenue gains. 
-	Managed team of agencies, designers, developers, content specialists, and staff to manage SEM/SEO/PPC/CRM, craft marketing campaigns, and integrate with TV, radio, quarterly catalog, and on-demand variable data collateral printing.
-	Directed UC San Diego Extension, Mobile Site, UCSD TV digital promotion, and over 20 additional branded program microsites.
-	2013 Marketing Performance Achievements Include:
?	Email: $1 million in gross revenue w/ 29% YoY growth & 24% YoY subscriber growth 
?	SEM: $1.4 million  in gross revenue w/ 54% YoY growth via Google AdWords & MS AdCenter
?	Social Media: $32,000 in gross revenue w/ 77% YoY growth & 94% Engagement growth
?	Portfolio Web Properties Include: atlanticmeetspacific.com, dac.ucsd.edu, extension.ucsd.edu, helenedison.ucsd.edu, jazzcamp.ucsd.edu, m.extension.ucsd.edu, Facebook, Twitter, YouTube, and Blog.

Daymon Worldwide is a global leader in brand development for CPG manufacturers and retailers, serving the event marketing space via their Interactions division. We operate in 7 countries (USA, Mexico, Spain, Australia, Japan, Korea, & Taiwan) and execute over two million shopper engagement events annually.

-	Responsible for brand strategy and development of all marketing materials, localized in eight languages, for five international B2B sales teams.
-	Manages Costco’s $1B event demonstration ecommerce site portfolio and drives event marketing advertising and collateral production.
-	Directs Web portfolio spanning 22 distinct properties, including interactionsmarketing.com & clubdemo.com. 
-	Manages marketing technologies and tactics, including search engine optimization, display ads, email, lead generation, customer relationship management, social campaigns, web analytics, and web programming.
-	Skilled marketing leader, directing technologists, marketing representatives, and outside consultants/vendors.
-	Customers include Albertsons, American Apparel, CVS, FedEx Office, Petco, Starbucks, and Wal-Mart. CPG brand customers include American Express, Chicken of the Sea, ConAgra, Coca-Cola, Cricket Wireless, General Mills, Kraft Foods, P&G, Pepsi Co., and Unilever.

Director, Marketing

Digitaria is a full service digital agency, owned by WPP (NASDAQ: WPPGY) and aligned with J Walter Thompson (JWT), combining integrated marketing, product innovation, digital destinations, and insights to develop award-winning solutions for top businesses.

-	Managed campaign client site development for Fortune 500 software & consumer electronics organizations.
-	Clients: Gateway Digital Home ($485K), HP Printers ($187K), KCET TV ($125K), LG Mobile Summer ($80K), Sony Drives ($140K).

Project Manager / Digital Producer

The NPD Group provides market information and advisory services to help their clients make better business decisions, offering both retail and consumer information and alysis for all channels, including the Web.
 
-	Desktop PC Marketing Analyst, conducting primary and secondary research in the field, advising consumer electronics marketers.
-	Clients: Acer, AMD, Apple, Dell, Gateway, HP, IBM, & Sony.

Market Research Assistant

CB&I (NYSE: CBI) is the preeminent energy infrastructure focused company in the world and a major provider of government services.

-	Manager of Information Technology division’s enterprise portal strategy, sales support, web development, and systems implementation.
-	Clients: A2SPHR ($122K), CENTRIA ($289K), Mitsubishi ($78K), ONI ($68K), Plus Consulting ($43K), & The Shaw Group.

Project Manager

Venture Catalyst (Nasdaq: VCAT) provides advisory services to clients in the casino and hospitality industry, principally Barona, Harrah’s, & Caesars.

-	Digital marketing and Web development project leader, responsible for lifestyle & entertainment Web site creation.
-	Clients: Disney ($165K), Schwinn ($275K), GT Bicycles ($80K), 21st Century Insurance ($174K), Las Vegas Online ($34K), & Barona Casino ($450K).

Verisign is a global leader in Web domain names, Internet security, online encryption, and operates the .edu, .gov, and.com registry infrastructure. 

-	Managed the International Affiliate Training Program, training partners from England, France, Germany, Japan, the Netherlands, and Taiwan on PKI software operations, as well as site authentication and encryption methodologies.

Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.

-	Apple Demo Days Representative. Conducted In-Store Retail Promotions and Software Demonstrations to stimulate in-store sales.

Apple Demo Days Representative

Find out detailed information about Benjamin Johnson, Director, Digital Marketing in San Diego, CA

Benjamin Johnson: Director, Digital Marketing in San Diego, CA

Benjamin Johnson

UC Santa Barbara