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Digital Marketing Coordinator 

Digital & Media

Marketing specialist and digital content creator with 6+ years of experience promoting high visibility lifestyle brands. Passionate about creating expertly crafted organic content that engages and converts audiences.


- Managed all social media accounts including Meta, TikTok, LinkedIn, Twitter, Pinterest, and Snapchat
- Developed and Implemented paid social strategy on Meta and TikTok. 
- Developed and implemented social media strategies to align with OKRs of improving engagement, growing account following, and increasing web traffic
- Created unique high quality content for all social media platforms and managed content calendar with extensive lead time 
- Produced photo and video assets for Electra B2C and B2B websites
- Managed DAM to organize and distribute content to dealers and subsidiary accounts. 
- Wrote technical, lifestyle, SEO friendly, and inspirational copy for blog and web pages
- Worked cross-functionally with product, sales, and executive team members to execute on company goals and initiatives 
- Provided creative direction to graphic designers, web designers, and external agency partners to maintain Electra brand 
- Reported out on key campaign metrics on a quarterly basis to Electra executive team 
- Assisted with influencer program, company events, and other activations


- Developed and implemented influencer outreach program 
- Sourced and developed content with 30+ influencers
- Managed digital assets and cataloged distribution 
- Managed daily activities on Meta, TikTok, and Pinterest
- Developed copy for blogs, briefs, and social media 
- Reported on social media, sales, and web traffic stats
- Assisted in planning and attending events 


Social Media Manager

- Curated & managed global budget & roster of 60+ ambassadors 
- Developed & procured content from ambassadors 
- Assisted with internal content creation 
- Coordinated with brand and product managers to ensure brand objectives were represented in ambassador roster
- Managed forecast and orders of product for ambassadors and general marketing needs
- Managed North American grassroots racing program, focusing on developing high performing racers and increasing aftermarket sales
- Served as liaison between Aftermarket Sales, Brand Marketing, and Sports Marketing 
- Assisted with planning of domestic event schedule 
- Planned Sea Otter Classic 2020 event for Fox, Raceface, Easton, and Marzocchi
- Assisted with product launch deliverables and implementation
- Acted as point of contact for media product fulfillment 


Sports Marketing Specialist - Sports Specialty Group 

- Provided customer service to dealers and consumers
- Developed and maintained professional relationships with key dealers in California, Oregon, and Washington
- Processed product forecasts and orders
- Managed North American grassroots product orders
- Continuously identified up and coming regions for product 
- Entered product orders for marketing department 
- Attended North American trade shows and race events 


Customer Service Representative - Bicycle Aftermarket

Find out detailed information about Benjamin Tapiz, Digital Marketing Coordinator  in Oceanside, CA

Benjamin Tapiz: Digital Marketing Coordinator  in Oceanside, CA