Creative Agencies

I have a broad-based background that encompasses creative development, media planning and buying, public relations, and event management. Proactive team member with the proven ability to provide creative and forward-thinking guidance in a corporate environment. 

•	Developed comprehensive advertising campaigns to promote business development and brand messaging

•	Launched "Professional Practice Banking" groups including development of web content, industry-specific advertising campaigns, and cultivated relationships with industry associations and publications

•	Composed corporate press releases and industry-specific articles to attract media coverage and enhance branding and expertise messaging

•	Developed successful client testimonial and professional banking campaigns that promoted business development and increased brand awareness in market. Developed creative for print, digital, and direct-mail campaigns.
•	Researched and composed content for corporate press releases and knowledge articles; maintained close relationship with publications and reporters to identify additional media opportunities. Developed content for employee newsletters, incentive programs, and announcements
•	Conducted regional competitive analysis to develop and realign current product offerings; presented comprehensive reporting and product recommendations to executive management.
•	Managed marketing portion of bank-wide product/service projects including allocation of resources and budgeting.  Appointed corporate marketing team lead for two merger-related product consolidations which included assigning project tasks, coordinating activities with other departments, and weekly reporting to executive management.
•	Created client and business development events to augment annual growth goals, strengthen client relationships or generate new business leads.  Determined site locations, catering and audio/visual requirements, and managed trade show logistics.
•	Managed all corporate sponsorships ensuring they aligned with corporate goals and generated business development opportunities; established relationships with Chambers of Commerce, non-profit organizations, and industry trade groups to identify business development and/or community-support opportunities.
•	Creative design and content of product brochures, promotional mailers, event invitations, and signage.
•	Monitored and reported website analytics, and developed content and managed CMS for bank website.

VP/Senior Marketing Officer

•	Development, implementation, and administration of Bank Secrecy Act (BSA) Compliance Program.  
•	Suspicious Activity Reporting - monitored and investigated suspicious transactions, completed SAR filings for electronic submission to FinCEN, maintain regulatory files for audit, conduct monthly SAR Committee meetings, present SAR filing overview to board of directors;.
•	Currency Transaction Reports – daily review and submission of CTRs, maintain CTR filing logs.
•	Training – conduct mandatory quarterly BSA, AML, OFAC and CIP training for employees, conduct mandatory training for new hires.

Assistant BSA Officer

ASSOCIATE COMPLIANCE OFFICER / 01.2006 – 11.2007
•	Maintained policies and procedures manual, and updated supervisory and investment advisory manuals; Enforced adherence to policies and procedures as well as Code of Ethics; document and report violations to management committee.
•	Updated and filed ADV Part II for firm.
•	Reviewed mutual fund prospectus and Statement of Additional Information (SAI) for three mutual funds.
•	Served as a liaison to regulatory examiners and internal audit teams, provided documents and materials for compliance exams; Interacted with corporate legal and compliance departments regarding regulatory filings.
•	Reviewed proxy voting materials and submission of votes; process annual N-PX filings for three mutual funds.
•	Participated in mutual fund board of director meetings, review and dissemination of board materials.
•	Maintained corporate compliance records and employee trading records.
MARKETING ASSOCIATE / 09.2004 – 01.2006
•	Developed corporate marketing materials including presentation flipbooks, firm profile, quarterly investment outlook and press releases; Reported quarterly investment product data to parent company and intermediaries, including performance returns, product commentaries and statistical data for composites.
•	Content management of website including updating quarterly investment report, press releases.  
•	Maintain regulatory audit logs and ensure regulatory compliance standards.
•	Development and implementation of client and prospect education.
•	Developed presentations for and participated in client and prospect meetings with advisors.

PORTFOLIO ADMINISTRATOR / 05.1997 – 09.2004
•	Provided support for Director of Research and Chief Investment Officer.  
•	Produced weekly, monthly and quarterly research reports, coordinated meetings with research analysts, compile and distribute brokerage conference information, and participate in weekly investment committee meeting.
•	Acted as liaison between clients and portfolio managers, handled inquiries regarding stocks and/or industries requiring in-depth knowledge of recommended securities and equity markets.
•	Monthly reconciliation of custodial accounts, processed trades for client accounts through brokerage houses, administered stock gifts and cash transfers, composed quarterly performance letters to clients, and processed new account openings.
•	Managed accounting for private limited partnership, produced quarterly statements including balance sheet, income statement and limited partners’ capital account, and managed annual audits with accounting firm.

Associate Compliance Officer

•	Processed monthly general journal entries, and accounts payable and receivable input including processing A/P checks, A/R billing, generating monthly and quarterly financial reports and maintained budget constraints.
•	Performed all payroll functions including processing of tax documents including 1099 forms.
•	Composed, assembled and distributed quarterly and annual reports for two limited partnerships.
•	Furnished annual audit and tax preparation materials for limited partnerships. 
•	Coordinated annual meetings for two limited partnership both in and out of state

Assistant Controller

Find out detailed information about Beth Purnell,  in Easley, SC

Beth Purnell: in Easley, SC

Beth Purnell

Keller Graduate School of Management

Pace University