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Creative Director

Creative & Design

Independent creative director/designer with an emphasis in branding, packaging, visual merchandising and graphic design. Expertise includes branding/corporate identity, packaging (primary and secondary), display/merchandising design, in store visual design, event materials, print collateral, catalogs and advertising.

BRANDING:
• Brand identity
• Logo design
• Stationary packages

PACKAGING:
• Packaging design (primary and secondary)
• Label design
• Packette sample design
• Creative Direction / Vision

MERCHANDISING:
• Merchandising design and direction (Point of purchase displays, graphics, store layout)
• In store visual design
• Special emphasis with visual merchandising in an open sell environment

MARKETING COLLATERAL:
• Event materials
• Training manuals
• Brochures
• Catalogs
• Direct mail
• Trade show booth design
• Press kits
• Point of purchase design
• Advertising
• Sell sheets

WEB DESIGN:
• Web design concepts and layout
• Web advertising
• Email blasts

SOCIAL MEDIA:
• Social media strategy
• Social media management
• Social media design
• Content marketing 

• Development of course curriculum by using Adobe Illustrator CC

• Course provided an introduction to Adobe Illustrator as a design and rendering tool

• Provided students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts

Instructor

• Oversee general direction for all visual merchandising both domestic and international

• Design digital renderings of in-store gondolas and displays for internal approval 

• Manage, create and maintain budgets and timelines for all domestic and international seasonal in store updates

• Create and maintain fixtures product assortments for both domestic and international gondolas and in-store displays

• Work with fixtures, printing and display vendors on a daily basis; project managing new store openings and maintaining existing doors

• Provide direction, instruction and approvals to graphic design team for all merchandising and in-store visuals

• One on one interaction with fixtures display company creating and approving planograms for seasonal updates

• Supervise and guide vendors on daily maintenance for all in-store gondolas and fixtures (Beauty Brands, Boots, Dillard’s, JC Penney, Macys, Marines, Maxima, Military, Navy, Nordstrom, Planet Beauty, Sephora, Sephora EU, Sephora SEA, Ulta, etc.)

• Conceive and maintain a seasonal merchandising guidebook for sales field and retailer cast members

Director - Visual Merchandising

• Art directed complete overhaul of all in store gondolas, displays, point of purchase focus units and international signage (Fred Segal, JC Penney, Macys, Nordstrom, Sephora, Sephora EU, Sephora SEA, Ulta, etc.)

• Provide art direction to creative team regarding merchandising, seasonal packaging, kits, corporate identity and presentations
• Trained, supervised and art directed a team of graphic artists, freelance artists, photographers, and junior designers

• Designed, maintained and provided art direction on all domestic and international merchandising (Duty Free, Boots, Sephora EU, Sephora SEA, Royal Caribbean, Douglas and Maxima, etc.)

Art Director - Global Visual Merchandising

• Oversaw a team of designers while creating advertisements, department store visuals, packaging, catalogs, brochures and point of purchase displays

• Lead designer for the revamp of all primary and secondary packaging in order to meet FDA, regulatory and international compliance

• Provided moderate retouching on model and product shots

Senior Designer

• Created curriculum and taught lessons of the fundamentals of graphic design and computer graphics

• Instructed on color theory, design principles, printing process and tutored students on how to be an effective commercial artist

• Mentored and monitored student behavior and individual student progress

• Managed multiple projects while working directly with modeling agencies, magazine media, talent agencies and printing vendors

• Assisted in casting selections for all campaigns, catalogs, marketing shoots and Fashion Week Los Angeles

• Production coordinating, print quotes and press checks

Creative Coordinator

• Worked with product development, sales and project managers to create, develop and uphold corporate identity

• Designed literature for advertising, in store visuals, print, trade shows, web and catalogs

Graphic Designer/Marketing Coordinator

• Assisted with designing the “BEHR with Style” campaign and product launch

• Created and maintained paint bucket labels, in store visuals, literature and point of purchase displays for Home Depot

Production Artist

Find out detailed information about Beth Von Sands, Creative Director in Aliso Viejo, CA

Beth Von Sands: Creative Director in Aliso Viejo, CA

Beth Von Sands

Platt Collegs of Design